#B40A07
Closest named color: Rufous (#AE2012). oklch(48.7% 0.195 29.1), rgb(180, 10, 7).
Aa
White text reads best on this color (7.03:1).
About this color
#B40A07 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.195 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Rufous (#AE2012), ΔE 0.017 away. White text reads best on it, at 7.03:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.195) |
| Temperature | warm |
| Nearest name | Rufous (#AE2012) |
| Black text | 2.98:1 |
| White text | 7.03:1 |
Values
| HEX | #B40A07 |
| RGB | rgb(180, 10, 7) |
| HSL | hsl(1, 93%, 37%) |
| OKLCH | oklch(48.7% 0.195 29.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B40A07 | 7.03:1 | AAA | Lc -87.0 | Fine for body text |
| Black text on #B40A07 | 2.98:1 | Fails | Lc 22.1 | Dividers and decoration only |
| #B40A07 text on white | 7.03:1 | AAA | Lc 81.9 | Fine for body text |
| #B40A07 text on black | 2.98:1 | Fails | Lc -19.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE4DF
oklch(93.7% 0.027 31.7)
-
Step 200
200
#FACDC5
oklch(88.5% 0.052 29.9)
-
Step 300
300
#F8AA9D
oklch(81% 0.095 29.7)
-
Step 400
400
#F07868
oklch(70.8% 0.151 29.2)
-
Step 500
500
#E74C3E
oklch(63.1% 0.194 28.9)
-
Step 600
600
#D22219
oklch(55.5% 0.21 29.1)
-
Step 700
700 (this color)
#B40A07
oklch(48.7% 0.195 29.1)
-
Step 800
800
#93140E
oklch(42.6% 0.161 29)
-
Step 900
900
#761C15
oklch(37.7% 0.125 28.9)
-
Step 950
950
#46130D
oklch(27.1% 0.08 29.8)
#B40A07 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4201 | 0.214 |
| Deuteranopia (no green cones) | #726500 | 0.191 |
| Tritanopia (no blue cones) | #C7000F | 0.039 |
| Achromatopsia (no color) | #595959 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B40A07
#B40A07
oklch(48.7% 0.195 29.1)
- #006C79
#006C79
oklch(48.6% 0.084 209.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B40A07, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rufous #AE2012 ΔE 0.017
- Firebrick #B22222 ΔE 0.020
- Scarlet #BE0119 ΔE 0.023
- Rust Red #AA2704 ΔE 0.028
- Rusty Red #AF2F0D ΔE 0.034
- Brown #A52A2A ΔE 0.038
- Lipstick Red #C0022F ΔE 0.040
- Burnt Red #9F2305 ΔE 0.043
Use #B40A07 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.