#B40029
Closest named color: Rouge (#AB1239). oklch(48.7% 0.196 21.2), rgb(180, 0, 41).
Aa
White text reads best on this color (7.06:1).
About this color
#B40029 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.196 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.025 away. White text reads best on it, at 7.06:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 2.97:1 |
| White text | 7.06:1 |
Values
| HEX | #B40029 |
| RGB | rgb(180, 0, 41) |
| HSL | hsl(346, 100%, 35%) |
| OKLCH | oklch(48.7% 0.196 21.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B40029 | 7.06:1 | AAA | Lc -86.9 | Fine for body text |
| Black text on #B40029 | 2.97:1 | Fails | Lc 22.2 | Dividers and decoration only |
| #B40029 text on white | 7.06:1 | AAA | Lc 81.8 | Fine for body text |
| #B40029 text on black | 2.97:1 | Fails | Lc -20.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E2
oklch(93.6% 0.028 20.4)
-
Step 200
200
#FACCCA
oklch(88.4% 0.052 21.1)
-
Step 300
300
#F8A8A6
oklch(80.9% 0.095 20.9)
-
Step 400
400
#F07576
oklch(70.6% 0.152 21.2)
-
Step 500
500
#E74953
oklch(63.1% 0.194 21.2)
-
Step 600
600
#D21C38
oklch(55.5% 0.21 21.1)
-
Step 700
700 (this color)
#B40029
oklch(48.7% 0.196 21.2)
-
Step 800
800
#931024
oklch(42.6% 0.162 21.2)
-
Step 900
900
#761A22
oklch(37.7% 0.126 21.3)
-
Step 950
950
#461114
oklch(27% 0.081 21.3)
#B40029 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484228 | 0.219 |
| Deuteranopia (no green cones) | #706522 | 0.199 |
| Tritanopia (no blue cones) | #C70018 | 0.043 |
| Achromatopsia (no color) | #585858 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B40029
#B40029
oklch(48.7% 0.196 21.2)
- #006D73
#006D73
oklch(48.7% 0.083 201.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B40029, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.025
- Scarlet #BE0119 ΔE 0.026
- Firebrick #B22222 ΔE 0.026
- Lipstick Red #C0022F ΔE 0.026
- Rose Red #BE013C ΔE 0.030
- Rufous #AE2012 ΔE 0.034
- Brown #A52A2A ΔE 0.039
- Raspberry #B00149 ΔE 0.044
Use #B40029 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.