#B32973
Closest named color: Medium Violet Red (#C71585). oklch(52.3% 0.185 353), rgb(179, 41, 115).
Aa
White text reads best on this color (6.03:1).
About this color
#B32973 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.185 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.049 away. White text reads best on it, at 6.03:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.185) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.48:1 |
| White text | 6.03:1 |
Values
| HEX | #B32973 |
| RGB | rgb(179, 41, 115) |
| HSL | hsl(328, 63%, 43%) |
| OKLCH | oklch(52.3% 0.185 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B32973 | 6.03:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #B32973 | 3.48:1 | AA large text | Lc 25.3 | Dividers and decoration only |
| #B32973 text on white | 6.03:1 | AA | Lc 78.8 | Fine for body text |
| #B32973 text on black | 3.48:1 | AA large text | Lc -23.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDC
oklch(88.5% 0.05 352.8)
-
Step 300
300
#EFA9C6
oklch(81% 0.09 352.7)
-
Step 400
400
#E378A8
oklch(70.7% 0.143 353.1)
-
Step 500
500
#D85093
oklch(63.2% 0.182 353.1)
-
Step 600
600
#C32C7D
oklch(55.6% 0.198 353.1)
-
Step 700
700 (this color)
#B32973
oklch(52.3% 0.185 353)
-
Step 800
800
#881B56
oklch(42.6% 0.153 352.9)
-
Step 900
900
#6E1E47
oklch(37.7% 0.12 352.9)
-
Step 950
950
#41132A
oklch(27% 0.077 352.4)
#B32973 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #435375 | 0.208 |
| Deuteranopia (no green cones) | #6B6C70 | 0.184 |
| Tritanopia (no blue cones) | #C11A4B | 0.065 |
| Achromatopsia (no color) | #636363 | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B32973
#B32973
oklch(52.3% 0.185 353)
- #007C64
#007C64
oklch(52.3% 0.1 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B32973, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.049
- Violet Red #A50055 ΔE 0.061
- Light Burgundy #A8415B ΔE 0.063
- Red Violet #9E0168 ΔE 0.063
- Deep Magenta #A0025C ΔE 0.063
- Raspberry #B00149 ΔE 0.064
- Dark Fuchsia #9D0759 ΔE 0.068
- Dark Pink #CB416B ΔE 0.073
Use #B32973 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.