#B31D79
Closest named color: Medium Violet Red (#C71585). oklch(51.8% 0.199 349.4), rgb(179, 29, 121).
Aa
White text reads best on this color (6.23:1).
About this color
#B31D79 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.199 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.043 away. White text reads best on it, at 6.23:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.36:1 |
| White text | 6.23:1 |
Values
| HEX | #B31D79 |
| RGB | rgb(179, 29, 121) |
| HSL | hsl(323, 72%, 41%) |
| OKLCH | oklch(51.8% 0.199 349.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B31D79 | 6.23:1 | AA | Lc -84.6 | Fine for body text |
| Black text on #B31D79 | 3.36:1 | AA large text | Lc 24.6 | Dividers and decoration only |
| #B31D79 text on white | 6.23:1 | AA | Lc 79.4 | Fine for body text |
| #B31D79 text on black | 3.36:1 | AA large text | Lc -22.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F6CBDE
oklch(88.4% 0.054 349.9)
-
Step 300
300
#F0A7CA
oklch(80.8% 0.096 349.2)
-
Step 400
400
#E575AF
oklch(70.7% 0.153 349.4)
-
Step 500
500
#DA4A9B
oklch(63.1% 0.196 349.5)
-
Step 600
600
#C52186
oklch(55.6% 0.213 349.3)
-
Step 700
700 (this color)
#B31D79
oklch(51.8% 0.199 349.4)
-
Step 800
800
#8A135C
oklch(42.7% 0.165 349.5)
-
Step 900
900
#6F1B4C
oklch(37.7% 0.128 349.2)
-
Step 950
950
#41122C
oklch(27% 0.08 349.5)
#B31D79 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A507B | 0.225 |
| Deuteranopia (no green cones) | #666A76 | 0.196 |
| Tritanopia (no blue cones) | #C10E4A | 0.078 |
| Achromatopsia (no color) | #616161 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B31D79
#B31D79
oklch(51.8% 0.199 349.4)
- #007B5E
#007B5E
oklch(51.8% 0.104 169)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B31D79, closest first.
No curated palette has a color within ΔE 0.04 of #B31D79.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.043
- Red Violet #9E0168 ΔE 0.056
- Deep Magenta #A0025C ΔE 0.061
- Violet Red #A50055 ΔE 0.063
- Dark Fuchsia #9D0759 ΔE 0.068
- Warm Purple #952E8F ΔE 0.070
- Raspberry #B00149 ΔE 0.072
- Light Burgundy #A8415B ΔE 0.081
Use #B31D79 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.