#B31C73
Closest named color: Medium Violet Red (#C71585). oklch(51.5% 0.196 352), rgb(179, 28, 115).
Aa
White text reads best on this color (6.30:1).
About this color
#B31C73 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.196 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.047 away. White text reads best on it, at 6.30:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.33:1 |
| White text | 6.30:1 |
Values
| HEX | #B31C73 |
| RGB | rgb(179, 28, 115) |
| HSL | hsl(325, 73%, 41%) |
| OKLCH | oklch(51.5% 0.196 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B31C73 | 6.30:1 | AA | Lc -84.9 | Fine for body text |
| Black text on #B31C73 | 3.33:1 | AA large text | Lc 24.3 | Dividers and decoration only |
| #B31C73 text on white | 6.30:1 | AA | Lc 79.7 | Fine for body text |
| #B31C73 text on black | 3.33:1 | AA large text | Lc -22.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F6CBDD
oklch(88.4% 0.054 351.2)
-
Step 300
300
#F1A7C7
oklch(80.8% 0.096 351.9)
-
Step 400
400
#E675AA
oklch(70.7% 0.151 352.2)
-
Step 500
500
#DB4A96
oklch(63.1% 0.194 351.8)
-
Step 600
600
#C62180
oklch(55.5% 0.211 351.9)
-
Step 700
700 (this color)
#B31C73
oklch(51.5% 0.196 352)
-
Step 800
800
#8B1458
oklch(42.8% 0.162 352.2)
-
Step 900
900
#701B49
oklch(37.8% 0.127 351.8)
-
Step 950
950
#42122A
oklch(27% 0.08 352.8)
#B31C73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4F75 | 0.223 |
| Deuteranopia (no green cones) | #676970 | 0.195 |
| Tritanopia (no blue cones) | #C10347 | 0.072 |
| Achromatopsia (no color) | #606060 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B31C73
#B31C73
oklch(51.5% 0.196 352)
- #007961
#007961
oklch(51.3% 0.099 172.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B31C73, closest first.
No curated palette has a color within ΔE 0.04 of #B31C73.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.047
- Red Violet #9E0168 ΔE 0.054
- Violet Red #A50055 ΔE 0.055
- Deep Magenta #A0025C ΔE 0.056
- Dark Fuchsia #9D0759 ΔE 0.062
- Raspberry #B00149 ΔE 0.063
- Light Burgundy #A8415B ΔE 0.075
- Warm Purple #952E8F ΔE 0.076
Use #B31C73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.