#B24D90
Closest named color: Light Plum (#9D5783). oklch(57.2% 0.153 342.5), rgb(178, 77, 144).
Aa
White text reads best on this color (4.81:1).
About this color
#B24D90 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.153 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.049 away. White text reads best on it, at 4.81:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.35:1 |
| White text | 4.81:1 |
Values
| HEX | #B24D90 |
| RGB | rgb(178, 77, 144) |
| HSL | hsl(320, 40%, 50%) |
| OKLCH | oklch(57.2% 0.153 342.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B24D90 | 4.81:1 | AA | Lc -78.3 | Fine for body text |
| Black text on #B24D90 | 4.35:1 | AA large text | Lc 31.2 | Non-text elements, placeholder text |
| #B24D90 text on white | 4.81:1 | AA | Lc 72.9 | Content text, not long reading |
| #B24D90 text on black | 4.35:1 | AA large text | Lc -28.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5ED
oklch(93.6% 0.019 344)
-
Step 200
200
#ECD0E0
oklch(88.6% 0.038 342.6)
-
Step 300
300
#E1B0CD
oklch(81% 0.068 342.5)
-
Step 400
400
#D084B3
oklch(70.6% 0.111 342.6)
-
Step 500
500
#C264A0
oklch(63.2% 0.14 342.9)
-
Step 600
600 (this color)
#B24D90
oklch(57.2% 0.153 342.5)
-
Step 700
700
#943976
oklch(49.1% 0.142 342.6)
-
Step 800
800
#783060
oklch(42.6% 0.117 342.5)
-
Step 900
900
#612B4F
oklch(37.6% 0.092 341.8)
-
Step 950
950
#391A2E
oklch(27% 0.057 342.3)
#B24D90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #546792 | 0.163 |
| Deuteranopia (no green cones) | #71788D | 0.146 |
| Tritanopia (no blue cones) | #BC4E68 | 0.066 |
| Achromatopsia (no color) | #727272 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B24D90
#B24D90
oklch(57.2% 0.153 342.5)
- #008E61
#008E61
oklch(57.2% 0.125 162.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B24D90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.049
- Dark Pink #CB416B ΔE 0.071
- Deep Rose #C74767 ΔE 0.073
- Medium Violet Red #C71585 ΔE 0.075
- Dark Rose #B5485D ΔE 0.076
- Dark Lilac #9C6DA5 ΔE 0.078
- Pinky Purple #C94CBE ΔE 0.081
- Light Burgundy #A8415B ΔE 0.081
Use #B24D90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.