#B24D28
Closest named color: Cinnamon (#AC4F06). oklch(54.5% 0.141 39.7), rgb(178, 77, 40).
Aa
White text reads best on this color (5.26:1).
About this color
#B24D28 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.141 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Cinnamon (#AC4F06), ΔE 0.025 away. White text reads best on it, at 5.26:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Cinnamon (#AC4F06) |
| Black text | 3.98:1 |
| White text | 5.26:1 |
Values
| HEX | #B24D28 |
| RGB | rgb(178, 77, 40) |
| HSL | hsl(16, 63%, 43%) |
| OKLCH | oklch(54.5% 0.141 39.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B24D28 | 5.26:1 | AA | Lc -80.9 | Fine for body text |
| Black text on #B24D28 | 3.98:1 | AA large text | Lc 28.6 | Dividers and decoration only |
| #B24D28 text on white | 5.26:1 | AA | Lc 75.5 | Fine for body text |
| #B24D28 text on black | 3.98:1 | AA large text | Lc -26.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF4F1
oklch(97.2% 0.009 44.9)
-
Step 100
100
#F6E6E1
oklch(93.6% 0.019 38.1)
-
Step 200
200
#EFD2C8
oklch(88.5% 0.035 40)
-
Step 300
300
#E6B3A2
oklch(80.9% 0.064 39.2)
-
Step 400
400
#D78A70
oklch(70.7% 0.102 39.4)
-
Step 500
500
#CA6B4A
oklch(63.1% 0.129 39.7)
-
Step 600
600 (this color)
#B24D28
oklch(54.5% 0.141 39.7)
-
Step 700
700
#9C401E
oklch(49% 0.132 39.5)
-
Step 800
800
#7F361B
oklch(42.8% 0.109 39.9)
-
Step 900
900
#662F1C
oklch(37.6% 0.085 39.4)
-
Step 950
950
#3C1C11
oklch(26.9% 0.054 39.5)
#B24D28 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #695E23 | 0.138 |
| Deuteranopia (no green cones) | #827425 | 0.125 |
| Tritanopia (no blue cones) | #C43645 | 0.066 |
| Achromatopsia (no color) | #6C6C6C | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B24D28
#B24D28
oklch(54.5% 0.141 39.7)
- #007D98
#007D98
oklch(54.5% 0.099 220)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B24D28, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cinnamon #AC4F06 ΔE 0.025
- Burnt Siena #B75203 ΔE 0.027
- Sinopia #BB3E03 ΔE 0.030
- Brick Orange #C14A09 ΔE 0.031
- Burnt Orange #C04E01 ΔE 0.033
- Sienna #A0522D ΔE 0.034
- Dull Red #BB3F3F ΔE 0.045
- Burnt Umber #A0450E ΔE 0.045
Use #B24D28 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.