#B24998
Closest named color: Light Plum (#9D5783). oklch(57% 0.165 338.3), rgb(178, 73, 152).
Aa
White text reads best on this color (4.88:1).
About this color
#B24998 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.165 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.060 away. White text reads best on it, at 4.88:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.29:1 |
| White text | 4.88:1 |
Values
| HEX | #B24998 |
| RGB | rgb(178, 73, 152) |
| HSL | hsl(315, 42%, 49%) |
| OKLCH | oklch(57% 0.165 338.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B24998 | 4.88:1 | AA | Lc -78.6 | Fine for body text |
| Black text on #B24998 | 4.29:1 | AA large text | Lc 30.9 | Non-text elements, placeholder text |
| #B24998 text on white | 4.88:1 | AA | Lc 73.2 | Content text, not long reading |
| #B24998 text on black | 4.29:1 | AA large text | Lc -28.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE3
oklch(88.5% 0.042 337.2)
-
Step 300
300
#E1AFD1
oklch(81% 0.073 338.4)
-
Step 400
400
#D083BA
oklch(70.7% 0.118 338.1)
-
Step 500
500
#C261A8
oklch(63.1% 0.151 338.5)
-
Step 600
600 (this color)
#B24998
oklch(57% 0.165 338.3)
-
Step 700
700
#95357E
oklch(49.1% 0.154 338.4)
-
Step 800
800
#792D66
oklch(42.7% 0.127 338.6)
-
Step 900
900
#622953
oklch(37.7% 0.1 338.7)
-
Step 950
950
#391931
oklch(26.9% 0.062 337.5)
#B24998 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D679A | 0.174 |
| Deuteranopia (no green cones) | #6C7795 | 0.154 |
| Tritanopia (no blue cones) | #BB4D6A | 0.078 |
| Achromatopsia (no color) | #717171 | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B24998
#B24998
oklch(57% 0.165 338.3)
- #008E59
#008E59
oklch(57% 0.132 158.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B24998, closest first.
No curated palette has a color within ΔE 0.04 of #B24998.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.060
- Purpley Pink #C83CB9 ΔE 0.068
- Medium Violet Red #C71585 ΔE 0.070
- Pinky Purple #C94CBE ΔE 0.071
- Purply #983FB2 ΔE 0.075
- Amethyst #9B5FC0 ΔE 0.079
- Warm Purple #952E8F ΔE 0.082
- Dark Pink #CB416B ΔE 0.083
Use #B24998 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.