#B24988
Closest named color: Light Plum (#9D5783). oklch(56.3% 0.154 346.1), rgb(178, 73, 136).
Aa
White text reads best on this color (4.99:1).
About this color
#B24988 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.154 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.048 away. White text reads best on it, at 4.99:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.20:1 |
| White text | 4.99:1 |
Values
| HEX | #B24988 |
| RGB | rgb(178, 73, 136) |
| HSL | hsl(324, 42%, 49%) |
| OKLCH | oklch(56.3% 0.154 346.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B24988 | 4.99:1 | AA | Lc -79.4 | Fine for body text |
| Black text on #B24988 | 4.20:1 | AA large text | Lc 30.1 | Non-text elements, placeholder text |
| #B24988 text on white | 4.99:1 | AA | Lc 73.9 | Content text, not long reading |
| #B24988 text on black | 4.20:1 | AA large text | Lc -27.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F5E5ED
oklch(93.7% 0.02 345.7)
-
Step 200
200
#EDCFDE
oklch(88.4% 0.039 346.3)
-
Step 300
300
#E3AFCA
oklch(80.9% 0.07 346.2)
-
Step 400
400
#D284AF
oklch(70.7% 0.11 346.1)
-
Step 500
500
#C5629B
oklch(63.1% 0.142 346.3)
-
Step 600
600 (this color)
#B24988
oklch(56.3% 0.154 346.1)
-
Step 700
700
#973871
oklch(49.2% 0.142 346.6)
-
Step 800
800
#7A2F5C
oklch(42.6% 0.118 346.2)
-
Step 900
900
#632A4C
oklch(37.6% 0.093 345.7)
-
Step 950
950
#3A192C
oklch(26.9% 0.059 346.2)
#B24988 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53648A | 0.167 |
| Deuteranopia (no green cones) | #717685 | 0.150 |
| Tritanopia (no blue cones) | #BD4762 | 0.062 |
| Achromatopsia (no color) | #6F6F6F | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B24988
#B24988
oklch(56.3% 0.154 346.1)
- #008A66
#008A66
oklch(56.2% 0.116 166.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B24988, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.048
- Dark Pink #CB416B ΔE 0.064
- Deep Rose #C74767 ΔE 0.065
- Dark Rose #B5485D ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.069
- Light Burgundy #A8415B ΔE 0.070
- Light Maroon #A24857 ΔE 0.081
- Light Eggplant #894585 ΔE 0.081
Use #B24988 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.