#B24740
Closest named color: Dull Red (#BB3F3F). oklch(54% 0.141 26.6), rgb(178, 71, 64).
Aa
White text reads best on this color (5.42:1).
About this color
#B24740 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.141 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.020 away. White text reads best on it, at 5.42:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.86:1 |
| White text | 5.42:1 |
Values
| HEX | #B24740 |
| RGB | rgb(178, 71, 64) |
| HSL | hsl(4, 47%, 47%) |
| OKLCH | oklch(54% 0.141 26.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B24740 | 5.42:1 | AA | Lc -81.7 | Fine for body text |
| Black text on #B24740 | 3.86:1 | AA large text | Lc 27.7 | Dividers and decoration only |
| #B24740 text on white | 5.42:1 | AA | Lc 76.4 | Fine for body text |
| #B24740 text on black | 3.86:1 | AA large text | Lc -25.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F2
oklch(97% 0.009 26)
-
Step 100
100
#F6E6E3
oklch(93.7% 0.018 30.3)
-
Step 200
200
#F0D1CD
oklch(88.6% 0.035 26.6)
-
Step 300
300
#E7B2AB
oklch(81% 0.063 27.2)
-
Step 400
400
#D9877F
oklch(70.7% 0.102 26)
-
Step 500
500
#CC675E
oklch(63.1% 0.13 26.6)
-
Step 600
600 (this color)
#B24740
oklch(54% 0.141 26.6)
-
Step 700
700
#9E3C36
oklch(49.1% 0.132 26.6)
-
Step 800
800
#80332D
oklch(42.8% 0.108 27)
-
Step 900
900
#672D28
oklch(37.6% 0.085 26.9)
-
Step 950
950
#3D1B18
oklch(27% 0.054 26.5)
#B24740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #635B3F | 0.148 |
| Deuteranopia (no green cones) | #7D723D | 0.137 |
| Tritanopia (no blue cones) | #C33246 | 0.046 |
| Achromatopsia (no color) | #6A6A6A | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B24740
#B24740
oklch(54% 0.141 26.6)
- #007D89
#007D89
oklch(53.9% 0.092 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B24740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.020
- Dusty Red #B9484E ΔE 0.023
- Dark Rose #B5485D ΔE 0.040
- Light Maroon #A24857 ΔE 0.044
- Sinopia #BB3E03 ΔE 0.045
- Light Burgundy #A8415B ΔE 0.049
- Sienna #A0522D ΔE 0.050
- Rusty Red #AF2F0D ΔE 0.053
Use #B24740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.