#B240AD
Closest named color: Purpley Pink (#C83CB9). oklch(57% 0.194 329.6), rgb(178, 64, 173).
Aa
White text reads best on this color (4.96:1).
About this color
#B240AD is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.194 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.045 away. White text reads best on it, at 4.96:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.194) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.22:1 |
| White text | 4.96:1 |
Values
| HEX | #B240AD |
| RGB | rgb(178, 64, 173) |
| HSL | hsl(303, 47%, 47%) |
| OKLCH | oklch(57% 0.194 329.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B240AD | 4.96:1 | AA | Lc -78.9 | Fine for body text |
| Black text on #B240AD | 4.22:1 | AA large text | Lc 30.6 | Non-text elements, placeholder text |
| #B240AD text on white | 4.96:1 | AA | Lc 73.5 | Content text, not long reading |
| #B240AD text on black | 4.22:1 | AA large text | Lc -28.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F2
oklch(93.6% 0.025 329.7)
-
Step 200
200
#ECCEE9
oklch(88.5% 0.049 329.2)
-
Step 300
300
#E1ADDC
oklch(81% 0.086 329.6)
-
Step 400
400
#D07FCA
oklch(70.7% 0.139 329.6)
-
Step 500
500
#C25ABD
oklch(63.1% 0.179 329.3)
-
Step 600
600 (this color)
#B240AD
oklch(57% 0.194 329.6)
-
Step 700
700
#952C91
oklch(49.2% 0.181 329.5)
-
Step 800
800
#792775
oklch(42.8% 0.149 329.8)
-
Step 900
900
#62255F
oklch(37.7% 0.117 329.6)
-
Step 950
950
#391737
oklch(26.9% 0.073 329.6)
#B240AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3566B0 | 0.203 |
| Deuteranopia (no green cones) | #5E75AA | 0.174 |
| Tritanopia (no blue cones) | #B84D71 | 0.105 |
| Achromatopsia (no color) | #707070 | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B240AD
#B240AD
oklch(57% 0.194 329.6)
- #00903F
#00903F
oklch(57.1% 0.159 149.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B240AD, closest first.
No curated palette has a color within ΔE 0.04 of #B240AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.045
- Purply #983FB2 ΔE 0.052
- Pinky Purple #C94CBE ΔE 0.055
- Medium Orchid #BA55D3 ΔE 0.067
- Amethyst #9B5FC0 ΔE 0.072
- Dark Orchid #9932CC ΔE 0.079
- Medium Violet Red #C71585 ΔE 0.079
- Warm Purple #952E8F ΔE 0.079
Use #B240AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.