#B1301C
Closest named color: Rusty Red (#AF2F0D). oklch(50.6% 0.169 31.7), rgb(177, 48, 28).
Aa
White text reads best on this color (6.34:1).
About this color
#B1301C is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.169 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Rusty Red (#AF2F0D), ΔE 0.010 away. White text reads best on it, at 6.34:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Rusty Red (#AF2F0D) |
| Black text | 3.30:1 |
| White text | 6.34:1 |
Values
| HEX | #B1301C |
| RGB | rgb(177, 48, 28) |
| HSL | hsl(8, 73%, 40%) |
| OKLCH | oklch(50.6% 0.169 31.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B1301C | 6.34:1 | AA | Lc -85.5 | Fine for body text |
| Black text on #B1301C | 3.30:1 | AA large text | Lc 23.8 | Dividers and decoration only |
| #B1301C text on white | 6.34:1 | AA | Lc 80.3 | Fine for body text |
| #B1301C text on black | 3.30:1 | AA large text | Lc -21.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#F9E5E0
oklch(93.7% 0.023 34.3)
-
Step 200
200
#F6CFC7
oklch(88.6% 0.046 31.6)
-
Step 300
300
#F1AEA0
oklch(81% 0.082 32.1)
-
Step 400
400
#E67F6C
oklch(70.6% 0.131 31.6)
-
Step 500
500
#DC5A44
oklch(63.1% 0.168 31.7)
-
Step 600
600
#C73A24
oklch(55.6% 0.181 31.7)
-
Step 700
700 (this color)
#B1301C
oklch(50.6% 0.169 31.7)
-
Step 800
800
#8B2616
oklch(42.7% 0.139 31.8)
-
Step 900
900
#702519
oklch(37.7% 0.109 31.6)
-
Step 950
950
#421710
oklch(27% 0.069 31.3)
#B1301C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #574D18 | 0.178 |
| Deuteranopia (no green cones) | #776A15 | 0.162 |
| Tritanopia (no blue cones) | #C3002D | 0.053 |
| Achromatopsia (no color) | #5F5F5F | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B1301C
#B1301C
oklch(50.6% 0.169 31.7)
- #007282
#007282
oklch(50.7% 0.088 211.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B1301C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rusty Red #AF2F0D ΔE 0.010
- Firebrick #B22222 ΔE 0.021
- Rufous #AE2012 ΔE 0.023
- Rust Red #AA2704 ΔE 0.024
- Brown #A52A2A ΔE 0.033
- Brick #A03623 ΔE 0.033
- Russet #A13905 ΔE 0.038
- Sinopia #BB3E03 ΔE 0.038
Use #B1301C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.