#B0739B
Closest named color: Mauve (#AE7181). oklch(63.2% 0.093 340.6), rgb(176, 115, 155).
Aa
Black text reads best on this color (5.77:1).
About this color
#B0739B is a medium-light, moderately saturated pink. In OKLCH its lightness is 63%, its chroma 0.093 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Mauve (#AE7181), ΔE 0.038 away. Black text reads best on it, at 5.77:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Mauve (#AE7181) |
| Black text | 5.77:1 |
| White text | 3.63:1 |
Values
| HEX | #B0739B |
| RGB | rgb(176, 115, 155) |
| HSL | hsl(321, 28%, 57%) |
| OKLCH | oklch(63.2% 0.093 340.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B0739B | 3.63:1 | AA large text | Lc -69.3 | Content text, not long reading |
| Black text on #B0739B | 5.77:1 | AA | Lc 40.2 | Non-text elements, placeholder text |
| #B0739B text on white | 3.63:1 | AA large text | Lc 63.8 | Content text, not long reading |
| #B0739B text on black | 5.77:1 | AA | Lc -37.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#F0E7EC
oklch(93.6% 0.012 342.6)
-
Step 200
200
#E5D3DE
oklch(88.5% 0.025 340.3)
-
Step 300
300
#D6B6CA
oklch(81% 0.045 340.3)
-
Step 400
400
#C08FAF
oklch(70.7% 0.073 339.9)
-
Step 500
500 (this color)
#B0739B
oklch(63.2% 0.093 340.6)
-
Step 600
600
#9B5A85
oklch(55.6% 0.102 340.9)
-
Step 700
700
#844A71
oklch(49.1% 0.094 340.6)
-
Step 800
800
#6B3D5C
oklch(42.7% 0.078 340.3)
-
Step 900
900
#57344B
oklch(37.6% 0.061 340.8)
-
Step 950
950
#331F2C
oklch(27% 0.038 340.7)
#B0739B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #75809D | 0.095 |
| Deuteranopia (no green cones) | #848A99 | 0.089 |
| Tritanopia (no blue cones) | #B77481 | 0.042 |
| Achromatopsia (no color) | #868686 | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B0739B
#B0739B
oklch(63.2% 0.093 340.6)
- #529B77
#529B77
oklch(63.2% 0.092 160.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B0739B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Mauve #AE7181 ΔE 0.038
- Dark Lilac #9C6DA5 ΔE 0.044
- Heather #A484AC ΔE 0.046
- Dusty Lavender #AC86A8 ΔE 0.047
- Soft Purple #A66FB5 ΔE 0.048
- Purpley Grey #947E94 ΔE 0.055
- Faded Purple #916E99 ΔE 0.056
- Dusty Rose #C0737A ΔE 0.056
Use #B0739B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.