#AE1D43
Closest named color: Rouge (#AB1239). oklch(49.1% 0.178 13), rgb(174, 29, 67).
Aa
White text reads best on this color (6.87:1).
About this color
#AE1D43 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.178 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.016 away. White text reads best on it, at 6.87:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.178) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 3.05:1 |
| White text | 6.87:1 |
Values
| HEX | #AE1D43 |
| RGB | rgb(174, 29, 67) |
| HSL | hsl(344, 71%, 40%) |
| OKLCH | oklch(49.1% 0.178 13) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AE1D43 | 6.87:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #AE1D43 | 3.05:1 | AA large text | Lc 22.0 | Dividers and decoration only |
| #AE1D43 text on white | 6.87:1 | AA | Lc 82.1 | Fine for body text |
| #AE1D43 text on black | 3.05:1 | AA large text | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FAE3E5
oklch(93.5% 0.025 11.6)
-
Step 200
200
#F7CDD0
oklch(88.5% 0.048 13.2)
-
Step 300
300
#F3AAB1
oklch(80.9% 0.086 12.8)
-
Step 400
400
#E97988
oklch(70.7% 0.139 12.8)
-
Step 500
500
#DE516B
oklch(63% 0.176 12.7)
-
Step 600
600
#CA2D52
oklch(55.6% 0.192 13.2)
-
Step 700
700 (this color)
#AE1D43
oklch(49.1% 0.178 13)
-
Step 800
800
#8D1C37
oklch(42.6% 0.147 13)
-
Step 900
900
#721F30
oklch(37.7% 0.116 12.8)
-
Step 950
950
#43141C
oklch(27% 0.073 13.2)
#AE1D43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494743 | 0.199 |
| Deuteranopia (no green cones) | #6D653F | 0.182 |
| Tritanopia (no blue cones) | #BF002E | 0.041 |
| Achromatopsia (no color) | #5A5A5A | 0.180 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AE1D43
#AE1D43
oklch(49.1% 0.178 13)
- #006F6E
#006F6E
oklch(49% 0.084 193.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AE1D43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.016
- Raspberry #B00149 ΔE 0.023
- Rose Red #BE013C ΔE 0.032
- Lipstick Red #C0022F ΔE 0.042
- Brown #A52A2A ΔE 0.043
- Firebrick #B22222 ΔE 0.043
- Cranberry #9E003A ΔE 0.045
- Violet Red #A50055 ΔE 0.048
Use #AE1D43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.