#AD7969
Closest named color: Pinkish Brown (#B17261). oklch(62.5% 0.07 37.8), rgb(173, 121, 105).
Aa
Black text reads best on this color (5.71:1).
About this color
#AD7969 is a medium-light, muted red. In OKLCH its lightness is 62%, its chroma 0.070 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Pinkish Brown (#B17261), ΔE 0.018 away. Black text reads best on it, at 5.71:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | muted (0.070) |
| Temperature | warm |
| Nearest name | Pinkish Brown (#B17261) |
| Black text | 5.71:1 |
| White text | 3.67:1 |
Values
| HEX | #AD7969 |
| RGB | rgb(173, 121, 105) |
| HSL | hsl(14, 29%, 55%) |
| OKLCH | oklch(62.5% 0.07 37.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD7969 | 3.67:1 | AA large text | Lc -69.7 | Content text, not long reading |
| Black text on #AD7969 | 5.71:1 | AA | Lc 39.9 | Non-text elements, placeholder text |
| #AD7969 text on white | 3.67:1 | AA large text | Lc 64.2 | Content text, not long reading |
| #AD7969 text on black | 5.71:1 | AA | Lc -37.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E5
oklch(93.6% 0.01 41.9)
-
Step 200
200
#E5D5D0
oklch(88.5% 0.019 38.1)
-
Step 300
300
#D5BAB1
oklch(81% 0.034 39.3)
-
Step 400
400
#C09588
oklch(70.7% 0.055 37.5)
-
Step 500
500 (this color)
#AD7969
oklch(62.5% 0.07 37.8)
-
Step 600
600
#9A6353
oklch(55.5% 0.076 37)
-
Step 700
700
#835243
oklch(49% 0.07 37.8)
-
Step 800
800
#6B4337
oklch(42.6% 0.059 37.4)
-
Step 900
900
#573930
oklch(37.7% 0.046 37.4)
-
Step 950
950
#33221C
oklch(27.1% 0.029 40.3)
#AD7969 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #857F68 | 0.066 |
| Deuteranopia (no green cones) | #928A69 | 0.061 |
| Tritanopia (no blue cones) | #B97175 | 0.037 |
| Achromatopsia (no color) | #858585 | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD7969
#AD7969
oklch(62.5% 0.07 37.8)
- #5392A4
#5392A4
oklch(62.5% 0.07 218.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD7969, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinkish Brown #B17261 ΔE 0.018
- Reddish Grey #997570 ΔE 0.038
- Puce #A57E52 ΔE 0.040
- Clay #B66A50 ΔE 0.041
- Mocha #9D7651 ΔE 0.043
- Tan Brown #AB7E4C ΔE 0.044
- Brownish Pink #C27E79 ΔE 0.045
- Light Brown #AD8150 ΔE 0.045
Use #AD7969 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.