#AD77AA
Closest named color: Soft Purple (#A66FB5). oklch(64.2% 0.097 328.5), rgb(173, 119, 170).
Aa
Black text reads best on this color (5.99:1).
About this color
#AD77AA is a medium-light, moderately saturated purple. In OKLCH its lightness is 64%, its chroma 0.097 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.033 away. Black text reads best on it, at 5.99:1.
| Hue family | Purples |
| Lightness | medium-light (64%) |
| Chroma | moderately saturated (0.097) |
| Temperature | in between |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 5.99:1 |
| White text | 3.50:1 |
Values
| HEX | #AD77AA |
| RGB | rgb(173, 119, 170) |
| HSL | hsl(303, 25%, 57%) |
| OKLCH | oklch(64.2% 0.097 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD77AA | 3.50:1 | AA large text | Lc -68.0 | Content text, not long reading |
| Black text on #AD77AA | 5.99:1 | AA | Lc 41.6 | Non-text elements, placeholder text |
| #AD77AA text on white | 3.50:1 | AA large text | Lc 62.5 | Content text, not long reading |
| #AD77AA text on black | 5.99:1 | AA | Lc -39.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE7EE
oklch(93.6% 0.013 329.6)
-
Step 200
200
#E3D3E2
oklch(88.4% 0.027 327.7)
-
Step 300
300
#D2B6D0
oklch(80.8% 0.047 328.3)
-
Step 400
400
#BB90B8
oklch(70.7% 0.075 328.6)
-
Step 500
500 (this color)
#AD77AA
oklch(64.2% 0.097 328.5)
-
Step 600
600
#955C92
oklch(55.7% 0.105 328.7)
-
Step 700
700
#7F4B7C
oklch(49.1% 0.098 329)
-
Step 800
800
#673E65
oklch(42.7% 0.081 328.6)
-
Step 900
900
#543552
oklch(37.7% 0.063 329)
-
Step 950
950
#311F30
oklch(26.9% 0.04 328.5)
#AD77AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7485AC | 0.091 |
| Deuteranopia (no green cones) | #818BA8 | 0.083 |
| Tritanopia (no blue cones) | #B17B89 | 0.055 |
| Achromatopsia (no color) | #898989 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD77AA
#AD77AA
oklch(64.2% 0.097 328.5)
- #619D6B
#619D6B
oklch(64.1% 0.097 148.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD77AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.033
- Heather #A484AC ΔE 0.035
- Wisteria #A87DC2 ΔE 0.036
- Dusty Lavender #AC86A8 ΔE 0.040
- Dark Lilac #9C6DA5 ΔE 0.041
- Faded Purple #916E99 ΔE 0.059
- Deep Lilac #966EBD ΔE 0.059
- Purpley Grey #947E94 ΔE 0.059
Use #AD77AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.