#AD74AA
Closest named color: Soft Purple (#A66FB5). oklch(63.6% 0.102 328.5), rgb(173, 116, 170).
Aa
Black text reads best on this color (5.85:1).
About this color
#AD74AA is a medium-light, moderately saturated purple. In OKLCH its lightness is 64%, its chroma 0.102 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.027 away. Black text reads best on it, at 5.85:1.
| Hue family | Purples |
| Lightness | medium-light (64%) |
| Chroma | moderately saturated (0.102) |
| Temperature | in between |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 5.85:1 |
| White text | 3.58:1 |
Values
| HEX | #AD74AA |
| RGB | rgb(173, 116, 170) |
| HSL | hsl(303, 26%, 57%) |
| OKLCH | oklch(63.6% 0.102 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD74AA | 3.58:1 | AA large text | Lc -68.8 | Content text, not long reading |
| Black text on #AD74AA | 5.85:1 | AA | Lc 40.8 | Non-text elements, placeholder text |
| #AD74AA text on white | 3.58:1 | AA large text | Lc 63.3 | Content text, not long reading |
| #AD74AA text on black | 5.85:1 | AA | Lc -38.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E7EF
oklch(93.7% 0.014 329.1)
-
Step 200
200
#E4D3E2
oklch(88.5% 0.027 329.5)
-
Step 300
300
#D3B6D1
oklch(80.9% 0.049 328.2)
-
Step 400
400
#BD8FBA
oklch(70.8% 0.081 328.6)
-
Step 500
500 (this color)
#AD74AA
oklch(63.6% 0.102 328.5)
-
Step 600
600
#965A94
oklch(55.6% 0.111 328.1)
-
Step 700
700
#804A7E
oklch(49.2% 0.103 328.3)
-
Step 800
800
#683D66
oklch(42.7% 0.085 328.6)
-
Step 900
900
#553453
oklch(37.7% 0.067 328.9)
-
Step 950
950
#321F31
oklch(27.1% 0.042 328.5)
#AD74AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7182AC | 0.095 |
| Deuteranopia (no green cones) | #7F8AA8 | 0.088 |
| Tritanopia (no blue cones) | #B17888 | 0.056 |
| Achromatopsia (no color) | #878787 | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD74AA
#AD74AA
oklch(63.6% 0.102 328.5)
- #5D9C68
#5D9C68
oklch(63.6% 0.101 148.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD74AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.027
- Dark Lilac #9C6DA5 ΔE 0.036
- Wisteria #A87DC2 ΔE 0.038
- Heather #A484AC ΔE 0.042
- Dusty Lavender #AC86A8 ΔE 0.048
- Deep Lilac #966EBD ΔE 0.055
- Faded Purple #916E99 ΔE 0.056
- Mauve #AE7181 ΔE 0.061
Use #AD74AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.