#AD744E
Closest named color: Clay Brown (#B2713D). oklch(61% 0.089 54), rgb(173, 116, 78).
Aa
Black text reads best on this color (5.38:1).
About this color
#AD744E is a medium-dark, moderately saturated brown. In OKLCH its lightness is 61%, its chroma 0.089 and its hue 54°. Its hue sits on the warm side of the wheel. The nearest named color is Clay Brown (#B2713D), ΔE 0.018 away. Black text reads best on it, at 5.38:1.
| Hue family | Browns |
| Lightness | medium-dark (61%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Clay Brown (#B2713D) |
| Black text | 5.38:1 |
| White text | 3.89:1 |
Values
| HEX | #AD744E |
| RGB | rgb(173, 116, 78) |
| HSL | hsl(24, 38%, 49%) |
| OKLCH | oklch(61% 0.089 54) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD744E | 3.89:1 | AA large text | Lc -71.8 | Content text, not long reading |
| Black text on #AD744E | 5.38:1 | AA | Lc 37.8 | Non-text elements, placeholder text |
| #AD744E text on white | 3.89:1 | AA large text | Lc 66.3 | Content text, not long reading |
| #AD744E text on black | 5.38:1 | AA | Lc -35.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F1E8E2
oklch(93.6% 0.013 56.2)
-
Step 200
200
#E7D5CB
oklch(88.5% 0.024 51.1)
-
Step 300
300
#D8BAA7
oklch(81% 0.043 54.3)
-
Step 400
400
#C49577
oklch(70.7% 0.071 53.8)
-
Step 500
500 (this color)
#AD744E
oklch(61% 0.089 54)
-
Step 600
600
#9F6239
oklch(55.5% 0.097 53.3)
-
Step 700
700
#88512B
oklch(49.1% 0.09 53.5)
-
Step 800
800
#6E4325
oklch(42.7% 0.074 54.2)
-
Step 900
900
#5A3923
oklch(37.8% 0.058 53.8)
-
Step 950
950
#352115
oklch(27% 0.037 51.5)
#AD744E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #84794B | 0.070 |
| Deuteranopia (no green cones) | #92864E | 0.063 |
| Tritanopia (no blue cones) | #BB696B | 0.060 |
| Achromatopsia (no color) | #818181 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD744E
#AD744E
oklch(61% 0.089 54)
- #478CB1
#478CB1
oklch(61.1% 0.089 234.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD744E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Clay Brown #B2713D ΔE 0.018
- Mocha #9D7651 ΔE 0.027
- Puce #A57E52 ΔE 0.027
- Tan Brown #AB7E4C ΔE 0.027
- Leather #AC7434 ΔE 0.028
- Pinkish Brown #B17261 ΔE 0.028
- Clay #B66A50 ΔE 0.030
- Adobe #BD6C48 ΔE 0.031
Use #AD744E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.