#AD73B4
Closest named color: Soft Purple (#A66FB5). oklch(63.9% 0.115 323), rgb(173, 115, 180).
Aa
Black text reads best on this color (5.88:1).
About this color
#AD73B4 is a medium-light, moderately saturated purple. In OKLCH its lightness is 64%, its chroma 0.115 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.017 away. Black text reads best on it, at 5.88:1.
| Hue family | Purples |
| Lightness | medium-light (64%) |
| Chroma | moderately saturated (0.115) |
| Temperature | in between |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 5.88:1 |
| White text | 3.56:1 |
Values
| HEX | #AD73B4 |
| RGB | rgb(173, 115, 180) |
| HSL | hsl(294, 30%, 58%) |
| OKLCH | oklch(63.9% 0.115 323) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD73B4 | 3.56:1 | AA large text | Lc -68.6 | Content text, not long reading |
| Black text on #AD73B4 | 5.88:1 | AA | Lc 41.0 | Non-text elements, placeholder text |
| #AD73B4 text on white | 3.56:1 | AA large text | Lc 63.1 | Content text, not long reading |
| #AD73B4 text on black | 5.88:1 | AA | Lc -38.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE6F0
oklch(93.5% 0.016 322.7)
-
Step 200
200
#E4D3E5
oklch(88.6% 0.03 324.2)
-
Step 300
300
#D3B5D6
oklch(80.9% 0.056 323.2)
-
Step 400
400
#BC8EC1
oklch(70.7% 0.089 323.2)
-
Step 500
500 (this color)
#AD73B4
oklch(63.9% 0.115 323)
-
Step 600
600
#95589D
oklch(55.6% 0.124 322.8)
-
Step 700
700
#7F4886
oklch(49.1% 0.114 322.9)
-
Step 800
800
#683B6D
oklch(42.7% 0.096 323.4)
-
Step 900
900
#543358
oklch(37.6% 0.074 323)
-
Step 950
950
#311E34
oklch(26.9% 0.048 321.9)
#AD73B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C83B6 | 0.102 |
| Deuteranopia (no green cones) | #7B8AB2 | 0.093 |
| Tritanopia (no blue cones) | #AF7A8B | 0.070 |
| Achromatopsia (no color) | #888888 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD73B4
#AD73B4
oklch(63.9% 0.115 323)
- #609D5C
#609D5C
oklch(63.8% 0.114 142.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD73B4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.017
- Wisteria #A87DC2 ΔE 0.029
- Dark Lilac #9C6DA5 ΔE 0.039
- Deep Lilac #966EBD ΔE 0.046
- Heather #A484AC ΔE 0.050
- Dusty Lavender #AC86A8 ΔE 0.057
- Faded Purple #916E99 ΔE 0.064
- Amethyst #9B5FC0 ΔE 0.067
Use #AD73B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.