#AD704C
Closest named color: Clay Brown (#B2713D). oklch(60.2% 0.093 50.8), rgb(173, 112, 76).
Aa
Black text reads best on this color (5.19:1).
About this color
#AD704C is a medium-dark, moderately saturated brown. In OKLCH its lightness is 60%, its chroma 0.093 and its hue 51°. Its hue sits on the warm side of the wheel. The nearest named color is Clay Brown (#B2713D), ΔE 0.019 away. Black text reads best on it, at 5.19:1.
| Hue family | Browns |
| Lightness | medium-dark (60%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Clay Brown (#B2713D) |
| Black text | 5.19:1 |
| White text | 4.03:1 |
Values
| HEX | #AD704C |
| RGB | rgb(173, 112, 76) |
| HSL | hsl(22, 39%, 49%) |
| OKLCH | oklch(60.2% 0.093 50.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD704C | 4.03:1 | AA large text | Lc -73.0 | Content text, not long reading |
| Black text on #AD704C | 5.19:1 | AA | Lc 36.6 | Non-text elements, placeholder text |
| #AD704C text on white | 4.03:1 | AA large text | Lc 67.5 | Content text, not long reading |
| #AD704C text on black | 5.19:1 | AA | Lc -34.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F2E8E2
oklch(93.7% 0.014 53.3)
-
Step 200
200
#E8D5CB
oklch(88.6% 0.025 49.7)
-
Step 300
300
#DAB9A7
oklch(81% 0.046 50.3)
-
Step 400
400
#C69478
oklch(70.7% 0.072 50.4)
-
Step 500
500 (this color)
#AD704C
oklch(60.2% 0.093 50.8)
-
Step 600
600
#A26139
oklch(55.7% 0.101 51)
-
Step 700
700
#8A502B
oklch(49.1% 0.093 51.5)
-
Step 800
800
#704125
oklch(42.6% 0.077 50.3)
-
Step 900
900
#5B3823
oklch(37.8% 0.06 51.1)
-
Step 950
950
#352115
oklch(27% 0.037 51.5)
#AD704C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #817649 | 0.076 |
| Deuteranopia (no green cones) | #8F844C | 0.070 |
| Tritanopia (no blue cones) | #BB6467 | 0.059 |
| Achromatopsia (no color) | #7E7E7E | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD704C
#AD704C
oklch(60.2% 0.093 50.8)
- #3D8BAE
#3D8BAE
oklch(60.3% 0.093 230.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD704C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Clay Brown #B2713D ΔE 0.019
- Clay #B66A50 ΔE 0.023
- Pinkish Brown #B17261 ΔE 0.027
- Adobe #BD6C48 ΔE 0.028
- Mocha #9D7651 ΔE 0.029
- Leather #AC7434 ΔE 0.031
- Puce #A57E52 ΔE 0.036
- Earth #A2653E ΔE 0.037
Use #AD704C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.