#AD4E77
Closest named color: Light Plum (#9D5783). oklch(55.6% 0.132 355.2), rgb(173, 78, 119).
Aa
White text reads best on this color (5.08:1).
About this color
#AD4E77 is a medium-dark, moderately saturated red. In OKLCH its lightness is 56%, its chroma 0.132 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.035 away. White text reads best on it, at 5.08:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | moderately saturated (0.132) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.13:1 |
| White text | 5.08:1 |
Values
| HEX | #AD4E77 |
| RGB | rgb(173, 78, 119) |
| HSL | hsl(334, 38%, 49%) |
| OKLCH | oklch(55.6% 0.132 355.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4E77 | 5.08:1 | AA | Lc -80.0 | Fine for body text |
| Black text on #AD4E77 | 4.13:1 | AA large text | Lc 29.5 | Dividers and decoration only |
| #AD4E77 text on white | 5.08:1 | AA | Lc 74.6 | Content text, not long reading |
| #AD4E77 text on black | 4.13:1 | AA large text | Lc -27.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1DA
oklch(88.6% 0.032 355.6)
-
Step 300
300
#E1B1C2
oklch(80.8% 0.06 355.4)
-
Step 400
400
#D087A3
oklch(70.6% 0.096 355.2)
-
Step 500
500
#C2688D
oklch(63.1% 0.122 355.1)
-
Step 600
600 (this color)
#AD4E77
oklch(55.6% 0.132 355.2)
-
Step 700
700
#943E64
oklch(49% 0.123 355)
-
Step 800
800
#783452
oklch(42.7% 0.101 354.6)
-
Step 900
900
#612E44
oklch(37.7% 0.079 354.4)
-
Step 950
950
#391B28
oklch(26.9% 0.051 353.6)
#AD4E77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C6378 | 0.144 |
| Deuteranopia (no green cones) | #757575 | 0.132 |
| Tritanopia (no blue cones) | #B9485E | 0.042 |
| Achromatopsia (no color) | #6E6E6E | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4E77
#AD4E77
oklch(55.6% 0.132 355.2)
- #008770
#008770
oklch(55.7% 0.105 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4E77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.035
- Dark Rose #B5485D ΔE 0.040
- Light Burgundy #A8415B ΔE 0.045
- Light Maroon #A24857 ΔE 0.052
- Deep Rose #C74767 ΔE 0.053
- Dark Pink #CB416B ΔE 0.059
- Dusty Red #B9484E ΔE 0.062
- Dusky Purple #895B7B ΔE 0.068
Use #AD4E77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.