#AD4DA8
Closest named color: Amethyst (#9B5FC0). oklch(57.6% 0.168 329.5), rgb(173, 77, 168).
Aa
White text reads best on this color (4.76:1).
About this color
#AD4DA8 is a medium-dark, vivid purple. In OKLCH its lightness is 58%, its chroma 0.168 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Amethyst (#9B5FC0), ΔE 0.056 away. White text reads best on it, at 4.76:1.
| Hue family | Purples |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.168) |
| Temperature | in between |
| Nearest name | Amethyst (#9B5FC0) |
| Black text | 4.40:1 |
| White text | 4.76:1 |
Values
| HEX | #AD4DA8 |
| RGB | rgb(173, 77, 168) |
| HSL | hsl(303, 38%, 49%) |
| OKLCH | oklch(57.6% 0.168 329.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4DA8 | 4.76:1 | AA | Lc -78.0 | Fine for body text |
| Black text on #AD4DA8 | 4.40:1 | AA large text | Lc 31.5 | Non-text elements, placeholder text |
| #AD4DA8 text on white | 4.76:1 | AA | Lc 72.5 | Content text, not long reading |
| #AD4DA8 text on black | 4.40:1 | AA large text | Lc -29.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EAD0E7
oklch(88.6% 0.042 329.6)
-
Step 300
300
#DDAFD8
oklch(80.8% 0.076 329.9)
-
Step 400
400
#CA84C5
oklch(70.6% 0.121 329.3)
-
Step 500
500
#BB63B6
oklch(63.1% 0.154 329.3)
-
Step 600
600 (this color)
#AD4DA8
oklch(57.6% 0.168 329.5)
-
Step 700
700
#8F388A
oklch(49.2% 0.155 329.9)
-
Step 800
800
#742F70
oklch(42.7% 0.129 329.8)
-
Step 900
900
#5E2B5B
oklch(37.8% 0.1 329.6)
-
Step 950
950
#371A35
oklch(27% 0.063 329.7)
#AD4DA8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #466AAB | 0.170 |
| Deuteranopia (no green cones) | #6477A5 | 0.149 |
| Tritanopia (no blue cones) | #B35673 | 0.092 |
| Achromatopsia (no color) | #737373 | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4DA8
#AD4DA8
oklch(57.6% 0.168 329.5)
- #009240
#009240
oklch(57.7% 0.161 149.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4DA8, closest first.
No curated palette has a color within ΔE 0.04 of #AD4DA8.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Amethyst #9B5FC0 ΔE 0.056
- Purply #983FB2 ΔE 0.057
- Purpley Pink #C83CB9 ΔE 0.061
- Pinky Purple #C94CBE ΔE 0.061
- Deep Lavender #8D5EB7 ΔE 0.067
- Medium Orchid #BA55D3 ΔE 0.069
- Light Plum #9D5783 ΔE 0.072
- Soft Purple #A66FB5 ΔE 0.074
Use #AD4DA8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.