#AD4DA4
Closest named color: Amethyst (#9B5FC0). oklch(57.4% 0.165 331.2), rgb(173, 77, 164).
Aa
White text reads best on this color (4.80:1).
About this color
#AD4DA4 is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.165 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Amethyst (#9B5FC0), ΔE 0.059 away. White text reads best on it, at 4.80:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.165) |
| Temperature | in between |
| Nearest name | Amethyst (#9B5FC0) |
| Black text | 4.37:1 |
| White text | 4.80:1 |
Values
| HEX | #AD4DA4 |
| RGB | rgb(173, 77, 164) |
| HSL | hsl(306, 38%, 49%) |
| OKLCH | oklch(57.4% 0.165 331.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4DA4 | 4.80:1 | AA | Lc -78.2 | Fine for body text |
| Black text on #AD4DA4 | 4.37:1 | AA large text | Lc 31.3 | Non-text elements, placeholder text |
| #AD4DA4 text on white | 4.80:1 | AA | Lc 72.8 | Content text, not long reading |
| #AD4DA4 text on black | 4.37:1 | AA large text | Lc -28.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5F0
oklch(93.6% 0.021 332.9)
-
Step 200
200
#EAD0E6
oklch(88.6% 0.041 331)
-
Step 300
300
#DDB0D7
oklch(81% 0.073 330.7)
-
Step 400
400
#CB84C2
oklch(70.6% 0.119 331.3)
-
Step 500
500
#BC63B3
oklch(63.1% 0.152 331.1)
-
Step 600
600 (this color)
#AD4DA4
oklch(57.4% 0.165 331.2)
-
Step 700
700
#8F3887
oklch(49% 0.153 331.4)
-
Step 800
800
#742F6E
oklch(42.6% 0.127 331)
-
Step 900
900
#5E2B59
oklch(37.7% 0.098 331.1)
-
Step 950
950
#371A34
oklch(27% 0.061 331)
#AD4DA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #486AA7 | 0.168 |
| Deuteranopia (no green cones) | #6677A1 | 0.148 |
| Tritanopia (no blue cones) | #B35571 | 0.088 |
| Achromatopsia (no color) | #727272 | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4DA4
#AD4DA4
oklch(57.4% 0.165 331.2)
- #009146
#009146
oklch(57.5% 0.154 151.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4DA4, closest first.
No curated palette has a color within ΔE 0.04 of #AD4DA4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Amethyst #9B5FC0 ΔE 0.059
- Purply #983FB2 ΔE 0.060
- Purpley Pink #C83CB9 ΔE 0.064
- Pinky Purple #C94CBE ΔE 0.064
- Light Plum #9D5783 ΔE 0.066
- Deep Lavender #8D5EB7 ΔE 0.069
- Medium Orchid #BA55D3 ΔE 0.075
- Soft Purple #A66FB5 ΔE 0.075
Use #AD4DA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.