#AD4D83
Closest named color: Light Plum (#9D5783). oklch(55.9% 0.14 347.7), rgb(173, 77, 131).
Aa
White text reads best on this color (5.04:1).
About this color
#AD4D83 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.140 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.034 away. White text reads best on it, at 5.04:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.16:1 |
| White text | 5.04:1 |
Values
| HEX | #AD4D83 |
| RGB | rgb(173, 77, 131) |
| HSL | hsl(326, 38%, 49%) |
| OKLCH | oklch(55.9% 0.14 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4D83 | 5.04:1 | AA | Lc -79.7 | Fine for body text |
| Black text on #AD4D83 | 4.16:1 | AA large text | Lc 29.8 | Dividers and decoration only |
| #AD4D83 text on white | 5.04:1 | AA | Lc 74.3 | Content text, not long reading |
| #AD4D83 text on black | 4.16:1 | AA large text | Lc -27.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#ECD0DD
oklch(88.5% 0.036 348.1)
-
Step 300
300
#E0B1C8
oklch(80.9% 0.062 347.6)
-
Step 400
400
#CF86AC
oklch(70.6% 0.101 347.5)
-
Step 500
500
#C16798
oklch(63.2% 0.128 347.6)
-
Step 600
600 (this color)
#AD4D83
oklch(55.9% 0.14 347.7)
-
Step 700
700
#933D6E
oklch(49.1% 0.129 347.6)
-
Step 800
800
#78335A
oklch(42.8% 0.108 347.6)
-
Step 900
900
#612D4A
oklch(37.7% 0.084 347.3)
-
Step 950
950
#391B2B
oklch(27% 0.053 348)
#AD4D83 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #576485 | 0.151 |
| Deuteranopia (no green cones) | #717581 | 0.137 |
| Tritanopia (no blue cones) | #B84B62 | 0.054 |
| Achromatopsia (no color) | #6F6F6F | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4D83
#AD4D83
oklch(55.9% 0.14 347.7)
- #008967
#008967
oklch(55.9% 0.114 167.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4D83, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.034
- Dark Rose #B5485D ΔE 0.058
- Light Burgundy #A8415B ΔE 0.061
- Deep Rose #C74767 ΔE 0.064
- Dark Pink #CB416B ΔE 0.066
- Light Maroon #A24857 ΔE 0.069
- Dusky Purple #895B7B ΔE 0.073
- Light Eggplant #894585 ΔE 0.075
Use #AD4D83 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.