#AD4C96
Closest named color: Light Plum (#9D5783). oklch(56.6% 0.155 337.5), rgb(173, 76, 150).
Aa
White text reads best on this color (4.93:1).
About this color
#AD4C96 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.155 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.050 away. White text reads best on it, at 4.93:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.25:1 |
| White text | 4.93:1 |
Values
| HEX | #AD4C96 |
| RGB | rgb(173, 76, 150) |
| HSL | hsl(314, 39%, 49%) |
| OKLCH | oklch(56.6% 0.155 337.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4C96 | 4.93:1 | AA | Lc -79.1 | Fine for body text |
| Black text on #AD4C96 | 4.25:1 | AA large text | Lc 30.4 | Non-text elements, placeholder text |
| #AD4C96 text on white | 4.93:1 | AA | Lc 73.7 | Content text, not long reading |
| #AD4C96 text on black | 4.25:1 | AA large text | Lc -28.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#EBD0E2
oklch(88.5% 0.038 338.1)
-
Step 300
300
#DFB0D1
oklch(80.9% 0.07 337.3)
-
Step 400
400
#CD85B9
oklch(70.7% 0.111 337.6)
-
Step 500
500
#BF64A8
oklch(63.1% 0.143 337.5)
-
Step 600
600 (this color)
#AD4C96
oklch(56.6% 0.155 337.5)
-
Step 700
700
#913A7D
oklch(49.1% 0.143 337.5)
-
Step 800
800
#763066
oklch(42.6% 0.12 337.2)
-
Step 900
900
#602C53
oklch(37.8% 0.092 337.7)
-
Step 950
950
#381A31
oklch(27% 0.059 336.5)
#AD4C96 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F6798 | 0.162 |
| Deuteranopia (no green cones) | #6B7693 | 0.145 |
| Tritanopia (no blue cones) | #B5506A | 0.074 |
| Achromatopsia (no color) | #707070 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4C96
#AD4C96
oklch(56.6% 0.155 337.5)
- #008D56
#008D56
oklch(56.6% 0.134 157.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4C96, closest first.
No curated palette has a color within ΔE 0.04 of #AD4C96.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.050
- Purply #983FB2 ΔE 0.073
- Amethyst #9B5FC0 ΔE 0.075
- Light Eggplant #894585 ΔE 0.076
- Dark Lilac #9C6DA5 ΔE 0.076
- Purpley Pink #C83CB9 ΔE 0.078
- Medium Violet Red #C71585 ΔE 0.079
- Pinky Purple #C94CBE ΔE 0.079
Use #AD4C96 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.