#AD4AAC

Closest named color: Purply (#983FB2). oklch(57.4% 0.176 328), rgb(173, 74, 172).

Aa

White text reads best on this color (4.82:1).

About this color

#AD4AAC is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.176 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.051 away. White text reads best on it, at 4.82:1.

Hue familyPurples
Lightnessmedium-dark (57%)
Chromavivid (0.176)
Temperaturein between
Nearest namePurply (#983FB2)
Black text4.35:1
White text4.82:1

Values

HEX#AD4AAC
RGBrgb(173, 74, 172)
HSLhsl(301, 40%, 48%)
OKLCHoklch(57.4% 0.176 328)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AD4AAC 4.82:1 AA Lc -78.3 Fine for body text
Black text on #AD4AAC 4.35:1 AA large text Lc 31.2 Non-text elements, placeholder text
#AD4AAC text on white 4.82:1 AA Lc 72.8 Content text, not long reading
#AD4AAC text on black 4.35:1 AA large text Lc -28.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FAF3F9

    oklch(97.1% 0.011 330.1)

  2. Step 100

    100

    #F3E5F2

    oklch(93.7% 0.023 327.9)

  3. Step 200

    200

    #EACFE8

    oklch(88.4% 0.045 328.3)

  4. Step 300

    300

    #DDAFDB

    oklch(80.9% 0.079 327.7)

  5. Step 400

    400

    #CB83C9

    oklch(70.8% 0.127 327.8)

  6. Step 500

    500

    #BC61BA

    oklch(63.1% 0.161 328.1)

  7. Step 600

    600 (this color)

    #AD4AAC

    oklch(57.4% 0.176 328)

  8. Step 700

    700

    #8F358F

    oklch(49.1% 0.164 327.7)

  9. Step 800

    800

    #742D74

    oklch(42.7% 0.136 327.6)

  10. Step 900

    900

    #5E295D

    oklch(37.6% 0.106 328.1)

  11. Step 950

    950

    #371937

    oklch(27% 0.067 327.2)

Export this scale for Tailwind in the Tailwind colors tool

#AD4AAC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4069AF0.178
Deuteranopia (no green cones)#6176A90.155
Tritanopia (no blue cones)#B255740.098
Achromatopsia (no color)#7272720.177

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AD4AAC

    #AD4AAC

    oklch(57.4% 0.176 328)

  • #009138

    #009138

    oklch(57.3% 0.166 147.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AD4AAC

    #AD4AAC

    oklch(57.4% 0.176 328)

  • #875AD1

    #875AD1

    oklch(57.3% 0.177 298)

  • #C43F78

    #C43F78

    oklch(57.3% 0.176 357.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AD4AAC

    #AD4AAC

    oklch(57.4% 0.176 328)

  • #728200

    #728200

    oklch(57.3% 0.133 118)

  • #008C78

    #008C78

    oklch(57.3% 0.105 177.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AD4AAC

    #AD4AAC

    oklch(57.4% 0.176 328)

  • #957300

    #957300

    oklch(57.3% 0.117 88)

  • #008897

    #008897

    oklch(57.3% 0.099 208.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AD4AAC

    #AD4AAC

    oklch(57.4% 0.176 328)

  • #B36000

    #B36000

    oklch(57.5% 0.138 58)

  • #009138

    #009138

    oklch(57.3% 0.166 147.9)

  • #0081BA

    #0081BA

    oklch(57.3% 0.127 238.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4AAC, closest first.

No curated palette has a color within ΔE 0.04 of #AD4AAC.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AD4AAC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.