#AD4A99
Closest named color: Light Plum (#9D5783). oklch(56.5% 0.16 336), rgb(173, 74, 153).
Aa
White text reads best on this color (4.98:1).
About this color
#AD4A99 is a medium-dark, vivid pink. In OKLCH its lightness is 56%, its chroma 0.160 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.056 away. White text reads best on it, at 4.98:1.
| Hue family | Pinks |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.160) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.21:1 |
| White text | 4.98:1 |
Values
| HEX | #AD4A99 |
| RGB | rgb(173, 74, 153) |
| HSL | hsl(312, 40%, 48%) |
| OKLCH | oklch(56.5% 0.16 336) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4A99 | 4.98:1 | AA | Lc -79.3 | Fine for body text |
| Black text on #AD4A99 | 4.21:1 | AA large text | Lc 30.2 | Non-text elements, placeholder text |
| #AD4A99 text on white | 4.98:1 | AA | Lc 73.9 | Content text, not long reading |
| #AD4A99 text on black | 4.21:1 | AA large text | Lc -27.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5EF
oklch(93.6% 0.02 335.7)
-
Step 200
200
#EBD0E3
oklch(88.6% 0.039 336.5)
-
Step 300
300
#DFAFD2
oklch(80.8% 0.072 336.2)
-
Step 400
400
#CE84BC
oklch(70.7% 0.116 336.1)
-
Step 500
500
#BF63AB
oklch(63.1% 0.147 336)
-
Step 600
600 (this color)
#AD4A99
oklch(56.5% 0.16 336)
-
Step 700
700
#923880
oklch(49.1% 0.149 336.2)
-
Step 800
800
#762F68
oklch(42.6% 0.123 335.9)
-
Step 900
900
#602B55
oklch(37.8% 0.096 335.8)
-
Step 950
950
#381A32
oklch(27% 0.06 335)
#AD4A99 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B669C | 0.167 |
| Deuteranopia (no green cones) | #687596 | 0.149 |
| Tritanopia (no blue cones) | #B54F6B | 0.078 |
| Achromatopsia (no color) | #707070 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4A99
#AD4A99
oklch(56.5% 0.16 336)
- #008D52
#008D52
oklch(56.6% 0.138 155.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4A99, closest first.
No curated palette has a color within ΔE 0.04 of #AD4A99.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.056
- Purply #983FB2 ΔE 0.067
- Purpley Pink #C83CB9 ΔE 0.073
- Amethyst #9B5FC0 ΔE 0.073
- Pinky Purple #C94CBE ΔE 0.076
- Warm Purple #952E8F ΔE 0.076
- Light Eggplant #894585 ΔE 0.076
- Medium Violet Red #C71585 ΔE 0.077
Use #AD4A99 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.