#AD49A4
Closest named color: Purply (#983FB2). oklch(56.9% 0.171 331.2), rgb(173, 73, 164).
Aa
White text reads best on this color (4.92:1).
About this color
#AD49A4 is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.171 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.055 away. White text reads best on it, at 4.92:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.171) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.26:1 |
| White text | 4.92:1 |
Values
| HEX | #AD49A4 |
| RGB | rgb(173, 73, 164) |
| HSL | hsl(305, 41%, 48%) |
| OKLCH | oklch(56.9% 0.171 331.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD49A4 | 4.92:1 | AA | Lc -78.9 | Fine for body text |
| Black text on #AD49A4 | 4.26:1 | AA large text | Lc 30.6 | Non-text elements, placeholder text |
| #AD49A4 text on white | 4.92:1 | AA | Lc 73.5 | Content text, not long reading |
| #AD49A4 text on black | 4.26:1 | AA large text | Lc -28.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EBCFE6
oklch(88.5% 0.044 331.9)
-
Step 300
300
#DEAFD8
oklch(80.9% 0.077 330.6)
-
Step 400
400
#CC83C4
oklch(70.7% 0.123 330.7)
-
Step 500
500
#BE61B4
oklch(63.1% 0.157 331.4)
-
Step 600
600 (this color)
#AD49A4
oklch(56.9% 0.171 331.2)
-
Step 700
700
#913689
oklch(49.2% 0.159 331.3)
-
Step 800
800
#762E6F
oklch(42.8% 0.131 331.5)
-
Step 900
900
#5F2A5A
oklch(37.7% 0.102 331.1)
-
Step 950
950
#381935
oklch(27% 0.065 330.9)
#AD49A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4468A7 | 0.175 |
| Deuteranopia (no green cones) | #6475A1 | 0.153 |
| Tritanopia (no blue cones) | #B35270 | 0.091 |
| Achromatopsia (no color) | #707070 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD49A4
#AD49A4
oklch(56.9% 0.171 331.2)
- #008F45
#008F45
oklch(56.9% 0.152 151.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD49A4, closest first.
No curated palette has a color within ΔE 0.04 of #AD49A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.055
- Purpley Pink #C83CB9 ΔE 0.061
- Amethyst #9B5FC0 ΔE 0.063
- Pinky Purple #C94CBE ΔE 0.065
- Light Plum #9D5783 ΔE 0.071
- Deep Lavender #8D5EB7 ΔE 0.072
- Medium Orchid #BA55D3 ΔE 0.076
- Warm Purple #952E8F ΔE 0.077
Use #AD49A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.