#AD4968
Closest named color: Dark Rose (#B5485D). oklch(54.4% 0.134 3.2), rgb(173, 73, 104).
Aa
White text reads best on this color (5.34:1).
About this color
#AD4968 is a medium-dark, moderately saturated red. In OKLCH its lightness is 54%, its chroma 0.134 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Rose (#B5485D), ΔE 0.022 away. White text reads best on it, at 5.34:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Dark Rose (#B5485D) |
| Black text | 3.92:1 |
| White text | 5.34:1 |
Values
| HEX | #AD4968 |
| RGB | rgb(173, 73, 104) |
| HSL | hsl(341, 41%, 48%) |
| OKLCH | oklch(54.4% 0.134 3.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4968 | 5.34:1 | AA | Lc -81.4 | Fine for body text |
| Black text on #AD4968 | 3.92:1 | AA large text | Lc 28.1 | Dividers and decoration only |
| #AD4968 text on white | 5.34:1 | AA | Lc 76.0 | Fine for body text |
| #AD4968 text on black | 3.92:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EED0D7
oklch(88.5% 0.035 2)
-
Step 300
300
#E3B1BD
oklch(80.9% 0.06 2.5)
-
Step 400
400
#D3879A
oklch(70.7% 0.096 3.6)
-
Step 500
500
#C66782
oklch(63.1% 0.124 3.2)
-
Step 600
600 (this color)
#AD4968
oklch(54.4% 0.134 3.2)
-
Step 700
700
#983D59
oklch(49.1% 0.125 3.7)
-
Step 800
800
#7B3349
oklch(42.7% 0.103 3.3)
-
Step 900
900
#642D3D
oklch(37.7% 0.081 3.4)
-
Step 950
950
#3B1B24
oklch(27.1% 0.052 3.2)
#AD4968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B5F69 | 0.149 |
| Deuteranopia (no green cones) | #757266 | 0.136 |
| Tritanopia (no blue cones) | #BB3F55 | 0.037 |
| Achromatopsia (no color) | #6B6B6B | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4968
#AD4968
oklch(54.4% 0.134 3.2)
- #008275
#008275
oklch(54.5% 0.097 182.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Rose #B5485D ΔE 0.022
- Light Burgundy #A8415B ΔE 0.025
- Light Maroon #A24857 ΔE 0.033
- Dusty Red #B9484E ΔE 0.044
- Deep Rose #C74767 ΔE 0.050
- Light Plum #9D5783 ΔE 0.051
- Dark Pink #CB416B ΔE 0.057
- Dull Red #BB3F3F ΔE 0.059
Use #AD4968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.