#AD4884
Closest named color: Light Plum (#9D5783). oklch(55.3% 0.149 346.4), rgb(173, 72, 132).
Aa
White text reads best on this color (5.20:1).
About this color
#AD4884 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.149 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.041 away. White text reads best on it, at 5.20:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.03:1 |
| White text | 5.20:1 |
Values
| HEX | #AD4884 |
| RGB | rgb(173, 72, 132) |
| HSL | hsl(324, 41%, 48%) |
| OKLCH | oklch(55.3% 0.149 346.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4884 | 5.20:1 | AA | Lc -80.6 | Fine for body text |
| Black text on #AD4884 | 4.03:1 | AA large text | Lc 28.9 | Dividers and decoration only |
| #AD4884 text on white | 5.20:1 | AA | Lc 75.2 | Fine for body text |
| #AD4884 text on black | 4.03:1 | AA large text | Lc -26.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#EDD0DE
oklch(88.6% 0.037 347.1)
-
Step 300
300
#E2B0C9
oklch(81% 0.066 347.2)
-
Step 400
400
#D185AE
oklch(70.7% 0.106 346.6)
-
Step 500
500
#C3649A
oklch(63.1% 0.137 346.5)
-
Step 600
600 (this color)
#AD4884
oklch(55.3% 0.149 346.4)
-
Step 700
700
#953A71
oklch(49.1% 0.138 346.1)
-
Step 800
800
#79305C
oklch(42.6% 0.115 345.9)
-
Step 900
900
#622C4B
oklch(37.8% 0.088 346.6)
-
Step 950
950
#3A1A2C
oklch(27% 0.057 346.7)
#AD4884 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #526286 | 0.161 |
| Deuteranopia (no green cones) | #6E7382 | 0.144 |
| Tritanopia (no blue cones) | #B84660 | 0.059 |
| Achromatopsia (no color) | #6D6D6D | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4884
#AD4884
oklch(55.3% 0.149 346.4)
- #008763
#008763
oklch(55.3% 0.114 166.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4884, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.041
- Light Burgundy #A8415B ΔE 0.062
- Dark Rose #B5485D ΔE 0.063
- Dark Pink #CB416B ΔE 0.068
- Deep Rose #C74767 ΔE 0.068
- Light Eggplant #894585 ΔE 0.071
- Light Maroon #A24857 ΔE 0.073
- Medium Violet Red #C71585 ΔE 0.074
Use #AD4884 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.