#AD4777
Closest named color: Light Plum (#9D5783). oklch(54.7% 0.143 353.5), rgb(173, 71, 119).
Aa
White text reads best on this color (5.32:1).
About this color
#AD4777 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.143 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.042 away. White text reads best on it, at 5.32:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.94:1 |
| White text | 5.32:1 |
Values
| HEX | #AD4777 |
| RGB | rgb(173, 71, 119) |
| HSL | hsl(332, 42%, 48%) |
| OKLCH | oklch(54.7% 0.143 353.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4777 | 5.32:1 | AA | Lc -81.2 | Fine for body text |
| Black text on #AD4777 | 3.94:1 | AA large text | Lc 28.2 | Dividers and decoration only |
| #AD4777 text on white | 5.32:1 | AA | Lc 75.9 | Fine for body text |
| #AD4777 text on black | 3.94:1 | AA large text | Lc -25.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EDD0DB
oklch(88.5% 0.035 352.9)
-
Step 300
300
#E3B0C4
oklch(80.9% 0.065 353.2)
-
Step 400
400
#D385A5
oklch(70.7% 0.103 353.9)
-
Step 500
500
#C56590
oklch(63.2% 0.131 353.3)
-
Step 600
600 (this color)
#AD4777
oklch(54.7% 0.143 353.5)
-
Step 700
700
#973A66
oklch(49% 0.133 353.7)
-
Step 800
800
#7B3154
oklch(42.8% 0.111 353.3)
-
Step 900
900
#632C45
oklch(37.7% 0.085 353.4)
-
Step 950
950
#3A1A28
oklch(26.9% 0.054 353.7)
#AD4777 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #565F78 | 0.156 |
| Deuteranopia (no green cones) | #717275 | 0.142 |
| Tritanopia (no blue cones) | #B9415A | 0.048 |
| Achromatopsia (no color) | #6B6B6B | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4777
#AD4777
oklch(54.7% 0.143 353.5)
- #00846B
#00846B
oklch(54.7% 0.105 173.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4777, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.042
- Light Burgundy #A8415B ΔE 0.043
- Dark Rose #B5485D ΔE 0.044
- Light Maroon #A24857 ΔE 0.054
- Deep Rose #C74767 ΔE 0.057
- Dark Pink #CB416B ΔE 0.060
- Dusty Red #B9484E ΔE 0.067
- Dusky Purple #895B7B ΔE 0.075
Use #AD4777 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.