#AD4774
Closest named color: Light Burgundy (#A8415B). oklch(54.6% 0.142 355.3), rgb(173, 71, 116).
Aa
White text reads best on this color (5.34:1).
About this color
#AD4774 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.142 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.038 away. White text reads best on it, at 5.34:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.93:1 |
| White text | 5.34:1 |
Values
| HEX | #AD4774 |
| RGB | rgb(173, 71, 116) |
| HSL | hsl(334, 42%, 48%) |
| OKLCH | oklch(54.6% 0.142 355.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4774 | 5.34:1 | AA | Lc -81.3 | Fine for body text |
| Black text on #AD4774 | 3.93:1 | AA large text | Lc 28.1 | Dividers and decoration only |
| #AD4774 text on white | 5.34:1 | AA | Lc 76.0 | Fine for body text |
| #AD4774 text on black | 3.93:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EA
oklch(93.6% 0.019 356.4)
-
Step 200
200
#EDD0DA
oklch(88.5% 0.035 355)
-
Step 300
300
#E3B0C2
oklch(80.9% 0.064 355.6)
-
Step 400
400
#D385A3
oklch(70.6% 0.102 355.4)
-
Step 500
500
#C5658D
oklch(63.1% 0.13 355.2)
-
Step 600
600 (this color)
#AD4774
oklch(54.6% 0.142 355.3)
-
Step 700
700
#973B64
oklch(49.1% 0.131 355.2)
-
Step 800
800
#7B3152
oklch(42.7% 0.11 354.9)
-
Step 900
900
#632C44
oklch(37.6% 0.085 354.5)
-
Step 950
950
#3B1A28
oklch(27% 0.055 354.7)
#AD4774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #575F75 | 0.155 |
| Deuteranopia (no green cones) | #727272 | 0.142 |
| Tritanopia (no blue cones) | #BA4058 | 0.047 |
| Achromatopsia (no color) | #6B6B6B | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4774
#AD4774
oklch(54.6% 0.142 355.3)
- #00836D
#00836D
oklch(54.5% 0.102 175.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4774, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.038
- Dark Rose #B5485D ΔE 0.040
- Light Plum #9D5783 ΔE 0.044
- Light Maroon #A24857 ΔE 0.050
- Deep Rose #C74767 ΔE 0.055
- Dark Pink #CB416B ΔE 0.058
- Dusty Red #B9484E ΔE 0.063
- Dusky Purple #895B7B ΔE 0.074
Use #AD4774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.