#AD4763
Closest named color: Light Burgundy (#A8415B). oklch(54% 0.136 5.7), rgb(173, 71, 99).
Aa
White text reads best on this color (5.44:1).
About this color
#AD4763 is a medium-dark, moderately saturated red. In OKLCH its lightness is 54%, its chroma 0.136 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.019 away. White text reads best on it, at 5.44:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.85:1 |
| White text | 5.44:1 |
Values
| HEX | #AD4763 |
| RGB | rgb(173, 71, 99) |
| HSL | hsl(344, 42%, 48%) |
| OKLCH | oklch(54% 0.136 5.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4763 | 5.44:1 | AA | Lc -81.9 | Fine for body text |
| Black text on #AD4763 | 3.85:1 | AA large text | Lc 27.5 | Dividers and decoration only |
| #AD4763 text on white | 5.44:1 | AA | Lc 76.5 | Fine for body text |
| #AD4763 text on black | 3.85:1 | AA large text | Lc -25.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EED0D6
oklch(88.4% 0.034 4.2)
-
Step 300
300
#E4B1BB
oklch(80.9% 0.061 5.4)
-
Step 400
400
#D58697
oklch(70.7% 0.099 5.9)
-
Step 500
500
#C7667E
oklch(63% 0.125 5.6)
-
Step 600
600 (this color)
#AD4763
oklch(54% 0.136 5.7)
-
Step 700
700
#993C56
oklch(49.1% 0.127 5.6)
-
Step 800
800
#7C3246
oklch(42.6% 0.105 5.8)
-
Step 900
900
#642D3B
oklch(37.6% 0.081 5.7)
-
Step 950
950
#3B1B23
oklch(27% 0.051 5.2)
#AD4763 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B5D64 | 0.150 |
| Deuteranopia (no green cones) | #757161 | 0.138 |
| Tritanopia (no blue cones) | #BB3B52 | 0.035 |
| Achromatopsia (no color) | #6A6A6A | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4763
#AD4763
oklch(54% 0.136 5.7)
- #008077
#008077
oklch(54% 0.095 186.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4763, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.019
- Dark Rose #B5485D ΔE 0.019
- Light Maroon #A24857 ΔE 0.028
- Dusty Red #B9484E ΔE 0.040
- Deep Rose #C74767 ΔE 0.051
- Dull Red #BB3F3F ΔE 0.053
- Light Plum #9D5783 ΔE 0.057
- Dark Pink #CB416B ΔE 0.058
Use #AD4763 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.