#AD4723
Closest named color: Cinnamon (#AC4F06). oklch(52.8% 0.143 38.9), rgb(173, 71, 35).
Aa
White text reads best on this color (5.67:1).
About this color
#AD4723 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.143 and its hue 39°. Its hue sits on the warm side of the wheel. The nearest named color is Cinnamon (#AC4F06), ΔE 0.027 away. White text reads best on it, at 5.67:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Cinnamon (#AC4F06) |
| Black text | 3.70:1 |
| White text | 5.67:1 |
Values
| HEX | #AD4723 |
| RGB | rgb(173, 71, 35) |
| HSL | hsl(16, 66%, 41%) |
| OKLCH | oklch(52.8% 0.143 38.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4723 | 5.67:1 | AA | Lc -82.9 | Fine for body text |
| Black text on #AD4723 | 3.70:1 | AA large text | Lc 26.4 | Dividers and decoration only |
| #AD4723 text on white | 5.67:1 | AA | Lc 77.6 | Fine for body text |
| #AD4723 text on black | 3.70:1 | AA large text | Lc -24.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF4F1
oklch(97.2% 0.009 44.9)
-
Step 100
100
#F6E6E1
oklch(93.6% 0.019 38.1)
-
Step 200
200
#EFD2C8
oklch(88.5% 0.035 40)
-
Step 300
300
#E6B3A2
oklch(80.9% 0.064 39.2)
-
Step 400
400
#D88A70
oklch(70.8% 0.103 39.2)
-
Step 500
500
#CB6A4A
oklch(63.1% 0.132 38.8)
-
Step 600
600 (this color)
#AD4723
oklch(52.8% 0.143 38.9)
-
Step 700
700
#9D401F
oklch(49.2% 0.132 39)
-
Step 800
800
#7F351C
oklch(42.6% 0.109 38.7)
-
Step 900
900
#672F1C
oklch(37.7% 0.086 39.1)
-
Step 950
950
#3C1C11
oklch(26.9% 0.054 39.5)
#AD4723 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #64591E | 0.140 |
| Deuteranopia (no green cones) | #7D6F1F | 0.127 |
| Tritanopia (no blue cones) | #BE2F40 | 0.065 |
| Achromatopsia (no color) | #676767 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4723
#AD4723
oklch(52.8% 0.143 38.9)
- #007890
#007890
oklch(52.9% 0.095 218.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4723, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cinnamon #AC4F06 ΔE 0.027
- Sinopia #BB3E03 ΔE 0.029
- Sienna #A0522D ΔE 0.030
- Burnt Umber #A0450E ΔE 0.031
- Burnt Siena #B75203 ΔE 0.039
- Rusty Red #AF2F0D ΔE 0.040
- Russet #A13905 ΔE 0.041
- Brick Orange #C14A09 ΔE 0.043
Use #AD4723 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.