#AD4534
Closest named color: Dull Red (#BB3F3F). oklch(52.7% 0.14 31.5), rgb(173, 69, 52).
Aa
White text reads best on this color (5.71:1).
About this color
#AD4534 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.140 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.032 away. White text reads best on it, at 5.71:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.67:1 |
| White text | 5.71:1 |
Values
| HEX | #AD4534 |
| RGB | rgb(173, 69, 52) |
| HSL | hsl(8, 54%, 44%) |
| OKLCH | oklch(52.7% 0.14 31.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4534 | 5.71:1 | AA | Lc -83.1 | Fine for body text |
| Black text on #AD4534 | 3.67:1 | AA large text | Lc 26.2 | Dividers and decoration only |
| #AD4534 text on white | 5.71:1 | AA | Lc 77.8 | Fine for body text |
| #AD4534 text on black | 3.67:1 | AA large text | Lc -23.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F2
oklch(97% 0.009 26)
-
Step 100
100
#F6E6E2
oklch(93.7% 0.018 34.3)
-
Step 200
200
#EFD1CB
oklch(88.4% 0.035 31.2)
-
Step 300
300
#E6B2A8
oklch(80.8% 0.063 30.9)
-
Step 400
400
#D88879
oklch(70.6% 0.101 31.3)
-
Step 500
500
#CB6957
oklch(63.1% 0.128 31.7)
-
Step 600
600 (this color)
#AD4534
oklch(52.7% 0.14 31.5)
-
Step 700
700
#9D3E2E
oklch(49.1% 0.13 31.7)
-
Step 800
800
#7F3427
oklch(42.6% 0.107 31.8)
-
Step 900
900
#672E24
oklch(37.7% 0.084 31.5)
-
Step 950
950
#3D1C16
oklch(27.2% 0.053 31.5)
#AD4534 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #615832 | 0.144 |
| Deuteranopia (no green cones) | #7B6F31 | 0.133 |
| Tritanopia (no blue cones) | #BE2E41 | 0.053 |
| Achromatopsia (no color) | #666666 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4534
#AD4534
oklch(52.7% 0.14 31.5)
- #007989
#007989
oklch(52.8% 0.092 210.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4534, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.032
- Sinopia #BB3E03 ΔE 0.038
- Sienna #A0522D ΔE 0.038
- Dusty Red #B9484E ΔE 0.040
- Rusty Red #AF2F0D ΔE 0.040
- Burnt Umber #A0450E ΔE 0.042
- Brick #A03623 ΔE 0.044
- Cinnamon #AC4F06 ΔE 0.044
Use #AD4534 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.