#AD4491
Closest named color: Light Plum (#9D5783). oklch(55.3% 0.164 339.4), rgb(173, 68, 145).
Aa
White text reads best on this color (5.23:1).
About this color
#AD4491 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.164 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.056 away. White text reads best on it, at 5.23:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.01:1 |
| White text | 5.23:1 |
Values
| HEX | #AD4491 |
| RGB | rgb(173, 68, 145) |
| HSL | hsl(316, 44%, 47%) |
| OKLCH | oklch(55.3% 0.164 339.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4491 | 5.23:1 | AA | Lc -80.7 | Fine for body text |
| Black text on #AD4491 | 4.01:1 | AA large text | Lc 28.8 | Dividers and decoration only |
| #AD4491 text on white | 5.23:1 | AA | Lc 75.3 | Fine for body text |
| #AD4491 text on black | 4.01:1 | AA large text | Lc -26.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EE
oklch(93.6% 0.02 340.7)
-
Step 200
200
#ECCFE2
oklch(88.4% 0.041 338.7)
-
Step 300
300
#E2AFD0
oklch(81% 0.073 339.9)
-
Step 400
400
#D183B8
oklch(70.8% 0.117 339.7)
-
Step 500
500
#C361A7
oklch(63.2% 0.151 339.3)
-
Step 600
600 (this color)
#AD4491
oklch(55.3% 0.164 339.4)
-
Step 700
700
#95367C
oklch(49.1% 0.151 339.5)
-
Step 800
800
#792D65
oklch(42.6% 0.126 339.2)
-
Step 900
900
#622A52
oklch(37.8% 0.097 339.7)
-
Step 950
950
#3A1930
oklch(27.1% 0.062 340)
#AD4491 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #496293 | 0.174 |
| Deuteranopia (no green cones) | #68728E | 0.154 |
| Tritanopia (no blue cones) | #B64764 | 0.076 |
| Achromatopsia (no color) | #6C6C6C | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4491
#AD4491
oklch(55.3% 0.164 339.4)
- #008857
#008857
oklch(55.3% 0.126 159.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4491, closest first.
No curated palette has a color within ΔE 0.04 of #AD4491.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.056
- Medium Violet Red #C71585 ΔE 0.067
- Warm Purple #952E8F ΔE 0.068
- Light Eggplant #894585 ΔE 0.071
- Purply #983FB2 ΔE 0.072
- Purpley Pink #C83CB9 ΔE 0.079
- Light Burgundy #A8415B ΔE 0.084
- Dark Pink #CB416B ΔE 0.084
Use #AD4491 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.