#AD4484
Closest named color: Light Plum (#9D5783). oklch(54.8% 0.155 345.8), rgb(173, 68, 132).
Aa
White text reads best on this color (5.33:1).
About this color
#AD4484 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.155 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.048 away. White text reads best on it, at 5.33:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.93:1 |
| White text | 5.33:1 |
Values
| HEX | #AD4484 |
| RGB | rgb(173, 68, 132) |
| HSL | hsl(323, 44%, 47%) |
| OKLCH | oklch(54.8% 0.155 345.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4484 | 5.33:1 | AA | Lc -81.2 | Fine for body text |
| Black text on #AD4484 | 3.93:1 | AA large text | Lc 28.2 | Dividers and decoration only |
| #AD4484 text on white | 5.33:1 | AA | Lc 75.9 | Fine for body text |
| #AD4484 text on black | 3.93:1 | AA large text | Lc -25.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F5E5ED
oklch(93.7% 0.02 345.7)
-
Step 200
200
#EDCFDF
oklch(88.4% 0.039 344.5)
-
Step 300
300
#E3AFCA
oklch(80.9% 0.07 346.2)
-
Step 400
400
#D283AF
oklch(70.6% 0.111 345.8)
-
Step 500
500
#C5629C
oklch(63.1% 0.143 345.8)
-
Step 600
600 (this color)
#AD4484
oklch(54.8% 0.155 345.8)
-
Step 700
700
#973772
oklch(49.1% 0.145 345.9)
-
Step 800
800
#7A2F5D
oklch(42.7% 0.118 345.5)
-
Step 900
900
#632A4C
oklch(37.6% 0.093 345.7)
-
Step 950
950
#3A192D
oklch(26.9% 0.06 344.6)
#AD4484 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F6086 | 0.167 |
| Deuteranopia (no green cones) | #6C7281 | 0.151 |
| Tritanopia (no blue cones) | #B8425E | 0.063 |
| Achromatopsia (no color) | #6B6B6B | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4484
#AD4484
oklch(54.8% 0.155 345.8)
- #008561
#008561
oklch(54.7% 0.114 165.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4484, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.048
- Light Burgundy #A8415B ΔE 0.063
- Dark Rose #B5485D ΔE 0.067
- Medium Violet Red #C71585 ΔE 0.068
- Light Eggplant #894585 ΔE 0.070
- Dark Pink #CB416B ΔE 0.071
- Deep Rose #C74767 ΔE 0.072
- Warm Purple #952E8F ΔE 0.075
Use #AD4484 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.