#AD4481
Closest named color: Light Plum (#9D5783). oklch(54.7% 0.153 347.4), rgb(173, 68, 129).
Aa
White text reads best on this color (5.35:1).
About this color
#AD4481 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.153 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.047 away. White text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.92:1 |
| White text | 5.35:1 |
Values
| HEX | #AD4481 |
| RGB | rgb(173, 68, 129) |
| HSL | hsl(325, 44%, 47%) |
| OKLCH | oklch(54.7% 0.153 347.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4481 | 5.35:1 | AA | Lc -81.4 | Fine for body text |
| Black text on #AD4481 | 3.92:1 | AA large text | Lc 28.1 | Dividers and decoration only |
| #AD4481 text on white | 5.35:1 | AA | Lc 76.0 | Fine for body text |
| #AD4481 text on black | 3.92:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EDCFDE
oklch(88.4% 0.039 346.3)
-
Step 300
300
#E3AFC9
oklch(80.9% 0.069 347.3)
-
Step 400
400
#D384AD
oklch(70.8% 0.109 347.8)
-
Step 500
500
#C56299
oklch(63% 0.141 347.4)
-
Step 600
600 (this color)
#AD4481
oklch(54.7% 0.153 347.4)
-
Step 700
700
#973870
oklch(49.2% 0.142 347.2)
-
Step 800
800
#7B2F5B
oklch(42.8% 0.118 347.4)
-
Step 900
900
#632B4B
oklch(37.8% 0.091 346.9)
-
Step 950
950
#3A192C
oklch(26.9% 0.059 346.2)
#AD4481 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #505F83 | 0.166 |
| Deuteranopia (no green cones) | #6D717E | 0.149 |
| Tritanopia (no blue cones) | #B8415D | 0.059 |
| Achromatopsia (no color) | #6B6B6B | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4481
#AD4481
oklch(54.7% 0.153 347.4)
- #008563
#008563
oklch(54.7% 0.112 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4481, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.047
- Light Burgundy #A8415B ΔE 0.058
- Dark Rose #B5485D ΔE 0.062
- Dark Pink #CB416B ΔE 0.068
- Deep Rose #C74767 ΔE 0.069
- Medium Violet Red #C71585 ΔE 0.069
- Light Eggplant #894585 ΔE 0.070
- Light Maroon #A24857 ΔE 0.071
Use #AD4481 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.