#AD4479
Closest named color: Light Plum (#9D5783). oklch(54.4% 0.148 351.8), rgb(173, 68, 121).
Aa
White text reads best on this color (5.41:1).
About this color
#AD4479 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.148 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.046 away. White text reads best on it, at 5.41:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.87:1 |
| White text | 5.41:1 |
Values
| HEX | #AD4479 |
| RGB | rgb(173, 68, 121) |
| HSL | hsl(330, 44%, 47%) |
| OKLCH | oklch(54.4% 0.148 351.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4479 | 5.41:1 | AA | Lc -81.7 | Fine for body text |
| Black text on #AD4479 | 3.87:1 | AA large text | Lc 27.8 | Dividers and decoration only |
| #AD4479 text on white | 5.41:1 | AA | Lc 76.3 | Fine for body text |
| #AD4479 text on black | 3.87:1 | AA large text | Lc -25.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EED0DC
oklch(88.6% 0.037 351.8)
-
Step 300
300
#E4AFC5
oklch(80.9% 0.068 352)
-
Step 400
400
#D484A8
oklch(70.7% 0.108 351.7)
-
Step 500
500
#C66392
oklch(63.1% 0.137 351.9)
-
Step 600
600 (this color)
#AD4479
oklch(54.4% 0.148 351.8)
-
Step 700
700
#983869
oklch(49% 0.139 351.8)
-
Step 800
800
#7C3056
oklch(42.9% 0.114 351.9)
-
Step 900
900
#642B47
oklch(37.7% 0.089 351.5)
-
Step 950
950
#3B1A29
oklch(27.1% 0.056 352.9)
#AD4479 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #525E7B | 0.164 |
| Deuteranopia (no green cones) | #6F7176 | 0.148 |
| Tritanopia (no blue cones) | #B93F59 | 0.053 |
| Achromatopsia (no color) | #6A6A6A | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4479
#AD4479
oklch(54.4% 0.148 351.8)
- #008368
#008368
oklch(54.3% 0.106 171.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4479, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.046
- Light Burgundy #A8415B ΔE 0.046
- Dark Rose #B5485D ΔE 0.050
- Light Maroon #A24857 ΔE 0.059
- Deep Rose #C74767 ΔE 0.061
- Dark Pink #CB416B ΔE 0.062
- Dusty Red #B9484E ΔE 0.073
- Light Eggplant #894585 ΔE 0.073
Use #AD4479 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.