#AD4474
Closest named color: Light Burgundy (#A8415B). oklch(54.2% 0.146 354.6), rgb(173, 68, 116).
Aa
White text reads best on this color (5.44:1).
About this color
#AD4474 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.146 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.038 away. White text reads best on it, at 5.44:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.146) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.85:1 |
| White text | 5.44:1 |
Values
| HEX | #AD4474 |
| RGB | rgb(173, 68, 116) |
| HSL | hsl(333, 44%, 47%) |
| OKLCH | oklch(54.2% 0.146 354.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4474 | 5.44:1 | AA | Lc -81.8 | Fine for body text |
| Black text on #AD4474 | 3.85:1 | AA large text | Lc 27.6 | Dividers and decoration only |
| #AD4474 text on white | 5.44:1 | AA | Lc 76.5 | Fine for body text |
| #AD4474 text on black | 3.85:1 | AA large text | Lc -25.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EA
oklch(93.6% 0.019 356.4)
-
Step 200
200
#EED0DA
oklch(88.5% 0.036 355.7)
-
Step 300
300
#E4B0C3
oklch(81% 0.065 354.9)
-
Step 400
400
#D484A4
oklch(70.6% 0.106 354.6)
-
Step 500
500
#C7648E
oklch(63.2% 0.134 354.9)
-
Step 600
600 (this color)
#AD4474
oklch(54.2% 0.146 354.6)
-
Step 700
700
#993965
oklch(49.2% 0.136 354.8)
-
Step 800
800
#7C3052
oklch(42.7% 0.112 355)
-
Step 900
900
#642B44
oklch(37.6% 0.088 354.6)
-
Step 950
950
#3B1A28
oklch(27% 0.055 354.7)
#AD4474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545D75 | 0.161 |
| Deuteranopia (no green cones) | #707172 | 0.147 |
| Tritanopia (no blue cones) | #BA3D57 | 0.048 |
| Achromatopsia (no color) | #6A6A6A | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4474
#AD4474
oklch(54.2% 0.146 354.6)
- #00826B
#00826B
oklch(54.1% 0.103 174.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.038
- Dark Rose #B5485D ΔE 0.043
- Light Plum #9D5783 ΔE 0.047
- Light Maroon #A24857 ΔE 0.052
- Deep Rose #C74767 ΔE 0.058
- Dark Pink #CB416B ΔE 0.060
- Dusty Red #B9484E ΔE 0.066
- Light Eggplant #894585 ΔE 0.076
Use #AD4474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.