#AD442B

Closest named color: Sinopia (#BB3E03). oklch(52.5% 0.143 34.7), rgb(173, 68, 43).

Aa

White text reads best on this color (5.77:1).

About this color

#AD442B is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.143 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Sinopia (#BB3E03), ΔE 0.032 away. White text reads best on it, at 5.77:1.

Hue familyReds
Lightnessmedium-dark (52%)
Chromavivid (0.143)
Temperaturewarm
Nearest nameSinopia (#BB3E03)
Black text3.63:1
White text5.77:1

Values

HEX#AD442B
RGBrgb(173, 68, 43)
HSLhsl(12, 60%, 42%)
OKLCHoklch(52.5% 0.143 34.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AD442B 5.77:1 AA Lc -83.4 Fine for body text
Black text on #AD442B 3.63:1 AA large text Lc 26.0 Dividers and decoration only
#AD442B text on white 5.77:1 AA Lc 78.1 Fine for body text
#AD442B text on black 3.63:1 AA large text Lc -23.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FBF4F2

    oklch(97.2% 0.008 36.6)

  2. Step 100

    100

    #F6E6E2

    oklch(93.7% 0.018 34.3)

  3. Step 200

    200

    #F0D1CA

    oklch(88.5% 0.036 32.8)

  4. Step 300

    300

    #E7B2A5

    oklch(80.8% 0.065 34.2)

  5. Step 400

    400

    #D98975

    oklch(70.8% 0.103 34.8)

  6. Step 500

    500

    #CC6951

    oklch(63.1% 0.131 34.7)

  7. Step 600

    600 (this color)

    #AD442B

    oklch(52.5% 0.143 34.7)

  8. Step 700

    700

    #9E3E27

    oklch(49.2% 0.133 34.8)

  9. Step 800

    800

    #803422

    oklch(42.7% 0.11 34.7)

  10. Step 900

    900

    #672E20

    oklch(37.6% 0.086 35)

  11. Step 950

    950

    #3D1C14

    oklch(27.1% 0.054 34.7)

Export this scale for Tailwind in the Tailwind colors tool

#AD442B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#6157280.145
Deuteranopia (no green cones)#7B6E280.132
Tritanopia (no blue cones)#BE2B3F0.059
Achromatopsia (no color)#6666660.144

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AD442B

    #AD442B

    oklch(52.5% 0.143 34.7)

  • #00778B

    #00778B

    oklch(52.4% 0.092 214.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AD442B

    #AD442B

    oklch(52.5% 0.143 34.7)

  • #AA3F60

    #AA3F60

    oklch(52.4% 0.143 4.4)

  • #985900

    #985900

    oklch(52.5% 0.118 64.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AD442B

    #AD442B

    oklch(52.5% 0.143 34.7)

  • #007B71

    #007B71

    oklch(52.4% 0.092 185)

  • #0070B0

    #0070B0

    oklch(52.6% 0.131 244.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AD442B

    #AD442B

    oklch(52.5% 0.143 34.7)

  • #007F47

    #007F47

    oklch(52.4% 0.13 154.9)

  • #5360BB

    #5360BB

    oklch(52.5% 0.142 274.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AD442B

    #AD442B

    oklch(52.5% 0.143 34.7)

  • #5A7600

    #5A7600

    oklch(52.4% 0.131 124.4)

  • #00778B

    #00778B

    oklch(52.4% 0.092 214.8)

  • #7E51AC

    #7E51AC

    oklch(52.6% 0.143 304.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD442B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AD442B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.