#AD4408
Closest named color: Cinnamon (#AC4F06). oklch(52.2% 0.151 43.1), rgb(173, 68, 8).
Aa
White text reads best on this color (5.82:1).
About this color
#AD4408 is a medium-dark, vivid orange. In OKLCH its lightness is 52%, its chroma 0.151 and its hue 43°. Its hue sits on the warm side of the wheel. The nearest named color is Cinnamon (#AC4F06), ΔE 0.023 away. White text reads best on it, at 5.82:1.
| Hue family | Oranges |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Cinnamon (#AC4F06) |
| Black text | 3.60:1 |
| White text | 5.82:1 |
Values
| HEX | #AD4408 |
| RGB | rgb(173, 68, 8) |
| HSL | hsl(22, 91%, 35%) |
| OKLCH | oklch(52.2% 0.151 43.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4408 | 5.82:1 | AA | Lc -83.5 | Fine for body text |
| Black text on #AD4408 | 3.60:1 | AA large text | Lc 25.8 | Dividers and decoration only |
| #AD4408 text on white | 5.82:1 | AA | Lc 78.3 | Fine for body text |
| #AD4408 text on black | 3.60:1 | AA large text | Lc -23.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F0
oklch(97% 0.011 39.4)
-
Step 100
100
#F7E6DF
oklch(93.7% 0.021 43.9)
-
Step 200
200
#F1D1C4
oklch(88.4% 0.04 43.4)
-
Step 300
300
#EAB29B
oklch(80.9% 0.073 43.4)
-
Step 400
400
#DD8764
oklch(70.6% 0.117 42.7)
-
Step 500
500
#D16636
oklch(63% 0.149 43.2)
-
Step 600
600
#BD4A06
oklch(55.6% 0.162 43.1)
-
Step 700
700 (this color)
#AD4408
oklch(52.2% 0.151 43.1)
-
Step 800
800
#843102
oklch(42.7% 0.125 43.1)
-
Step 900
900
#6A2D0F
oklch(37.7% 0.096 43.8)
-
Step 950
950
#3F1B0B
oklch(27.1% 0.062 43.2)
#AD4408 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #635600 | 0.143 |
| Deuteranopia (no green cones) | #7C6E00 | 0.131 |
| Tritanopia (no blue cones) | #BF283A | 0.074 |
| Achromatopsia (no color) | #656565 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4408
#AD4408
oklch(52.2% 0.151 43.1)
- #007592
#007592
oklch(52.2% 0.097 222.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4408, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cinnamon #AC4F06 ΔE 0.023
- Burnt Umber #A0450E ΔE 0.025
- Sinopia #BB3E03 ΔE 0.027
- Russet #A13905 ΔE 0.035
- Sienna #A0522D ΔE 0.036
- Rusty Red #AF2F0D ΔE 0.037
- Burnt Siena #B75203 ΔE 0.038
- Brick Orange #C14A09 ΔE 0.043
Use #AD4408 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.