#AD43B7
Closest named color: Purply (#983FB2). oklch(57.2% 0.196 324.2), rgb(173, 67, 183).
Aa
White text reads best on this color (4.92:1).
About this color
#AD43B7 is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.196 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.043 away. White text reads best on it, at 4.92:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.196) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.26:1 |
| White text | 4.92:1 |
Values
| HEX | #AD43B7 |
| RGB | rgb(173, 67, 183) |
| HSL | hsl(295, 46%, 49%) |
| OKLCH | oklch(57.2% 0.196 324.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD43B7 | 4.92:1 | AA | Lc -78.8 | Fine for body text |
| Black text on #AD43B7 | 4.26:1 | AA large text | Lc 30.7 | Non-text elements, placeholder text |
| #AD43B7 text on white | 4.92:1 | AA | Lc 73.3 | Content text, not long reading |
| #AD43B7 text on black | 4.26:1 | AA large text | Lc -28.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F4
oklch(93.5% 0.027 323.9)
-
Step 200
200
#EACFEC
oklch(88.6% 0.049 323.8)
-
Step 300
300
#DEAEE1
oklch(81% 0.088 324.4)
-
Step 400
400
#CB80D2
oklch(70.7% 0.141 323.9)
-
Step 500
500
#BD5CC6
oklch(63.1% 0.181 324.1)
-
Step 600
600 (this color)
#AD43B7
oklch(57.2% 0.196 324.2)
-
Step 700
700
#902F99
oklch(49.2% 0.182 324.3)
-
Step 800
800
#75287C
oklch(42.7% 0.151 324.3)
-
Step 900
900
#5F2764
oklch(37.8% 0.117 324.3)
-
Step 950
950
#38183A
oklch(27.1% 0.073 325.1)
#AD43B7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C68BA | 0.199 |
| Deuteranopia (no green cones) | #5675B4 | 0.171 |
| Tritanopia (no blue cones) | #B05477 | 0.115 |
| Achromatopsia (no color) | #707070 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD43B7
#AD43B7
oklch(57.2% 0.196 324.2)
- #00911E
#00911E
oklch(57% 0.184 144.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD43B7, closest first.
No curated palette has a color within ΔE 0.04 of #AD43B7.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.043
- Purpley Pink #C83CB9 ΔE 0.051
- Medium Orchid #BA55D3 ΔE 0.057
- Pinky Purple #C94CBE ΔE 0.059
- Amethyst #9B5FC0 ΔE 0.061
- Dark Orchid #9932CC ΔE 0.064
- Deep Lavender #8D5EB7 ΔE 0.075
- Warm Purple #952E8F ΔE 0.084
Use #AD43B7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.