#AD43B1
Closest named color: Purply (#983FB2). oklch(56.8% 0.191 326.3), rgb(173, 67, 177).
Aa
White text reads best on this color (4.98:1).
About this color
#AD43B1 is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.191 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.043 away. White text reads best on it, at 4.98:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.191) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.21:1 |
| White text | 4.98:1 |
Values
| HEX | #AD43B1 |
| RGB | rgb(173, 67, 177) |
| HSL | hsl(298, 45%, 48%) |
| OKLCH | oklch(56.8% 0.191 326.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD43B1 | 4.98:1 | AA | Lc -79.1 | Fine for body text |
| Black text on #AD43B1 | 4.21:1 | AA large text | Lc 30.4 | Non-text elements, placeholder text |
| #AD43B1 text on white | 4.98:1 | AA | Lc 73.7 | Content text, not long reading |
| #AD43B1 text on black | 4.21:1 | AA large text | Lc -28.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F3
oklch(93.5% 0.026 325.8)
-
Step 200
200
#EACFEA
oklch(88.5% 0.047 326)
-
Step 300
300
#DEAEDE
oklch(80.9% 0.085 326.3)
-
Step 400
400
#CC80CE
oklch(70.6% 0.138 326)
-
Step 500
500
#BE5DC1
oklch(63.1% 0.176 326.3)
-
Step 600
600 (this color)
#AD43B1
oklch(56.8% 0.191 326.3)
-
Step 700
700
#913095
oklch(49.2% 0.177 326.2)
-
Step 800
800
#762979
oklch(42.8% 0.148 326.2)
-
Step 900
900
#5F2761
oklch(37.7% 0.114 326.2)
-
Step 950
950
#381839
oklch(27.1% 0.072 326.2)
#AD43B1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3367B4 | 0.194 |
| Deuteranopia (no green cones) | #5A74AE | 0.167 |
| Tritanopia (no blue cones) | #B15274 | 0.109 |
| Achromatopsia (no color) | #707070 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD43B1
#AD43B1
oklch(56.8% 0.191 326.3)
- #00902E
#00902E
oklch(56.9% 0.173 146.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD43B1, closest first.
No curated palette has a color within ΔE 0.04 of #AD43B1.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.043
- Purpley Pink #C83CB9 ΔE 0.052
- Pinky Purple #C94CBE ΔE 0.060
- Amethyst #9B5FC0 ΔE 0.063
- Medium Orchid #BA55D3 ΔE 0.063
- Dark Orchid #9932CC ΔE 0.070
- Deep Lavender #8D5EB7 ΔE 0.075
- Warm Purple #952E8F ΔE 0.078
Use #AD43B1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.