#AD4397
Closest named color: Light Plum (#9D5783). oklch(55.5% 0.169 336.6), rgb(173, 67, 151).
Aa
White text reads best on this color (5.21:1).
About this color
#AD4397 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.169 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.063 away. White text reads best on it, at 5.21:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.02:1 |
| White text | 5.21:1 |
Values
| HEX | #AD4397 |
| RGB | rgb(173, 67, 151) |
| HSL | hsl(312, 44%, 47%) |
| OKLCH | oklch(55.5% 0.169 336.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4397 | 5.21:1 | AA | Lc -80.5 | Fine for body text |
| Black text on #AD4397 | 4.02:1 | AA large text | Lc 28.9 | Dividers and decoration only |
| #AD4397 text on white | 5.21:1 | AA | Lc 75.2 | Fine for body text |
| #AD4397 text on black | 4.02:1 | AA large text | Lc -26.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE4
oklch(88.5% 0.043 335.7)
-
Step 300
300
#E1AED3
oklch(80.8% 0.077 336.4)
-
Step 400
400
#D082BD
oklch(70.7% 0.122 336.3)
-
Step 500
500
#C260AC
oklch(63.1% 0.155 336.5)
-
Step 600
600 (this color)
#AD4397
oklch(55.5% 0.169 336.6)
-
Step 700
700
#953481
oklch(49.1% 0.158 336.8)
-
Step 800
800
#792C69
oklch(42.7% 0.131 336.6)
-
Step 900
900
#622955
oklch(37.8% 0.101 337)
-
Step 950
950
#391932
oklch(27% 0.063 336.1)
#AD4397 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #45629A | 0.179 |
| Deuteranopia (no green cones) | #657294 | 0.158 |
| Tritanopia (no blue cones) | #B64867 | 0.082 |
| Achromatopsia (no color) | #6C6C6C | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4397
#AD4397
oklch(55.5% 0.169 336.6)
- #008952
#008952
oklch(55.4% 0.132 156.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4397, closest first.
No curated palette has a color within ΔE 0.04 of #AD4397.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.063
- Purply #983FB2 ΔE 0.064
- Warm Purple #952E8F ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.068
- Purpley Pink #C83CB9 ΔE 0.072
- Light Eggplant #894585 ΔE 0.074
- Pinky Purple #C94CBE ΔE 0.079
- Amethyst #9B5FC0 ΔE 0.082
Use #AD4397 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.