#AD4396
Closest named color: Light Plum (#9D5783). oklch(55.5% 0.169 337), rgb(173, 67, 150).
Aa
White text reads best on this color (5.22:1).
About this color
#AD4396 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.169 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.062 away. White text reads best on it, at 5.22:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.02:1 |
| White text | 5.22:1 |
Values
| HEX | #AD4396 |
| RGB | rgb(173, 67, 150) |
| HSL | hsl(313, 44%, 47%) |
| OKLCH | oklch(55.5% 0.169 337) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4396 | 5.22:1 | AA | Lc -80.6 | Fine for body text |
| Black text on #AD4396 | 4.02:1 | AA large text | Lc 28.9 | Dividers and decoration only |
| #AD4396 text on white | 5.22:1 | AA | Lc 75.2 | Fine for body text |
| #AD4396 text on black | 4.02:1 | AA large text | Lc -26.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE3
oklch(88.5% 0.042 337.2)
-
Step 300
300
#E1AED3
oklch(80.8% 0.077 336.4)
-
Step 400
400
#D082BC
oklch(70.6% 0.121 336.8)
-
Step 500
500
#C260AB
oklch(63.1% 0.155 337)
-
Step 600
600 (this color)
#AD4396
oklch(55.5% 0.169 337)
-
Step 700
700
#953480
oklch(49.1% 0.157 337.3)
-
Step 800
800
#792C68
oklch(42.7% 0.13 337.3)
-
Step 900
900
#622955
oklch(37.8% 0.101 337)
-
Step 950
950
#3A1932
oklch(27.2% 0.064 337.2)
#AD4396 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #456299 | 0.179 |
| Deuteranopia (no green cones) | #667293 | 0.157 |
| Tritanopia (no blue cones) | #B64866 | 0.082 |
| Achromatopsia (no color) | #6C6C6C | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4396
#AD4396
oklch(55.5% 0.169 337)
- #008952
#008952
oklch(55.4% 0.132 156.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4396, closest first.
No curated palette has a color within ΔE 0.04 of #AD4396.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.062
- Purply #983FB2 ΔE 0.065
- Warm Purple #952E8F ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.068
- Light Eggplant #894585 ΔE 0.073
- Purpley Pink #C83CB9 ΔE 0.073
- Pinky Purple #C94CBE ΔE 0.080
- Amethyst #9B5FC0 ΔE 0.083
Use #AD4396 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.