#AD4394
Closest named color: Light Plum (#9D5783). oklch(55.4% 0.167 337.9), rgb(173, 67, 148).
Aa
White text reads best on this color (5.24:1).
About this color
#AD4394 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.167 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.060 away. White text reads best on it, at 5.24:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.00:1 |
| White text | 5.24:1 |
Values
| HEX | #AD4394 |
| RGB | rgb(173, 67, 148) |
| HSL | hsl(314, 44%, 47%) |
| OKLCH | oklch(55.4% 0.167 337.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4394 | 5.24:1 | AA | Lc -80.7 | Fine for body text |
| Black text on #AD4394 | 4.00:1 | AA large text | Lc 28.8 | Dividers and decoration only |
| #AD4394 text on white | 5.24:1 | AA | Lc 75.3 | Fine for body text |
| #AD4394 text on black | 4.00:1 | AA large text | Lc -26.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE3
oklch(88.5% 0.042 337.2)
-
Step 300
300
#E1AED2
oklch(80.8% 0.076 337.3)
-
Step 400
400
#D182BB
oklch(70.7% 0.121 337.8)
-
Step 500
500
#C360A9
oklch(63.1% 0.154 338.3)
-
Step 600
600 (this color)
#AD4394
oklch(55.4% 0.167 337.9)
-
Step 700
700
#95357F
oklch(49.2% 0.155 337.8)
-
Step 800
800
#792D67
oklch(42.7% 0.128 338)
-
Step 900
900
#622954
oklch(37.7% 0.101 337.8)
-
Step 950
950
#3A1931
oklch(27.1% 0.063 338.6)
#AD4394 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #466296 | 0.178 |
| Deuteranopia (no green cones) | #677291 | 0.156 |
| Tritanopia (no blue cones) | #B64765 | 0.080 |
| Achromatopsia (no color) | #6C6C6C | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4394
#AD4394
oklch(55.4% 0.167 337.9)
- #008954
#008954
oklch(55.5% 0.13 157.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4394, closest first.
No curated palette has a color within ΔE 0.04 of #AD4394.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.060
- Warm Purple #952E8F ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.067
- Purply #983FB2 ΔE 0.067
- Light Eggplant #894585 ΔE 0.072
- Purpley Pink #C83CB9 ΔE 0.076
- Pinky Purple #C94CBE ΔE 0.082
- Amethyst #9B5FC0 ΔE 0.085
Use #AD4394 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.