#AD4368
Closest named color: Light Burgundy (#A8415B). oklch(53.7% 0.143 1.4), rgb(173, 67, 104).
Aa
White text reads best on this color (5.55:1).
About this color
#AD4368 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.143 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.021 away. White text reads best on it, at 5.55:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.77:1 |
| White text | 5.55:1 |
Values
| HEX | #AD4368 |
| RGB | rgb(173, 67, 104) |
| HSL | hsl(339, 44%, 47%) |
| OKLCH | oklch(53.7% 0.143 1.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4368 | 5.55:1 | AA | Lc -82.4 | Fine for body text |
| Black text on #AD4368 | 3.77:1 | AA large text | Lc 27.0 | Dividers and decoration only |
| #AD4368 text on white | 5.55:1 | AA | Lc 77.1 | Fine for body text |
| #AD4368 text on black | 3.77:1 | AA large text | Lc -24.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EFD0D7
oklch(88.5% 0.036 2.6)
-
Step 300
300
#E5B0BE
oklch(80.9% 0.064 1.1)
-
Step 400
400
#D6859C
oklch(70.8% 0.103 1.7)
-
Step 500
500
#C86484
oklch(63% 0.131 1.3)
-
Step 600
600 (this color)
#AD4368
oklch(53.7% 0.143 1.4)
-
Step 700
700
#9A3A5C
oklch(49.1% 0.132 1.2)
-
Step 800
800
#7D304B
oklch(42.6% 0.11 1.1)
-
Step 900
900
#652C3E
oklch(37.7% 0.085 2.1)
-
Step 950
950
#3C1A25
oklch(27.1% 0.055 0.9)
#AD4368 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #575B69 | 0.158 |
| Deuteranopia (no green cones) | #737066 | 0.144 |
| Tritanopia (no blue cones) | #BB3851 | 0.041 |
| Achromatopsia (no color) | #686868 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4368
#AD4368
oklch(53.7% 0.143 1.4)
- #008071
#008071
oklch(53.8% 0.097 180.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4368, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.021
- Dark Rose #B5485D ΔE 0.029
- Light Maroon #A24857 ΔE 0.036
- Dusty Red #B9484E ΔE 0.050
- Deep Rose #C74767 ΔE 0.053
- Light Plum #9D5783 ΔE 0.055
- Dark Pink #CB416B ΔE 0.058
- Dull Red #BB3F3F ΔE 0.062
Use #AD4368 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.