#AD4348
Closest named color: Dusty Red (#B9484E). oklch(52.8% 0.139 20.4), rgb(173, 67, 72).
Aa
White text reads best on this color (5.71:1).
About this color
#AD4348 is a medium-dark, moderately saturated red. In OKLCH its lightness is 53%, its chroma 0.139 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Dusty Red (#B9484E), ΔE 0.028 away. White text reads best on it, at 5.71:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Dusty Red (#B9484E) |
| Black text | 3.67:1 |
| White text | 5.71:1 |
Values
| HEX | #AD4348 |
| RGB | rgb(173, 67, 72) |
| HSL | hsl(357, 44%, 47%) |
| OKLCH | oklch(52.8% 0.139 20.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4348 | 5.71:1 | AA | Lc -83.2 | Fine for body text |
| Black text on #AD4348 | 3.67:1 | AA large text | Lc 26.2 | Dividers and decoration only |
| #AD4348 text on white | 5.71:1 | AA | Lc 77.9 | Fine for body text |
| #AD4348 text on black | 3.67:1 | AA large text | Lc -23.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F6E5E5
oklch(93.5% 0.019 17.5)
-
Step 200
200
#EFD1CF
oklch(88.5% 0.034 22.4)
-
Step 300
300
#E6B1B0
oklch(80.8% 0.062 19.8)
-
Step 400
400
#D88786
oklch(70.7% 0.1 20.6)
-
Step 500
500
#CB6768
oklch(63.1% 0.127 20.7)
-
Step 600
600 (this color)
#AD4348
oklch(52.8% 0.139 20.4)
-
Step 700
700
#9D3C40
oklch(49.2% 0.13 20.8)
-
Step 800
800
#7F3235
oklch(42.6% 0.107 20.5)
-
Step 900
900
#672D2E
oklch(37.7% 0.084 20.9)
-
Step 950
950
#3C1B1B
oklch(26.9% 0.052 21.1)
#AD4348 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D5847 | 0.150 |
| Deuteranopia (no green cones) | #786F45 | 0.139 |
| Tritanopia (no blue cones) | #BD3046 | 0.039 |
| Achromatopsia (no color) | #666666 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4348
#AD4348
oklch(52.8% 0.139 20.4)
- #007A80
#007A80
oklch(52.7% 0.09 200.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4348, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dusty Red #B9484E ΔE 0.028
- Light Maroon #A24857 ΔE 0.028
- Dull Red #BB3F3F ΔE 0.028
- Light Burgundy #A8415B ΔE 0.031
- Dark Rose #B5485D ΔE 0.033
- Brick #A03623 ΔE 0.053
- Brown #A52A2A ΔE 0.054
- Firebrick #B22222 ΔE 0.054
Use #AD4348 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.