#AD4197
Closest named color: Purply (#983FB2). oklch(55.3% 0.172 336.5), rgb(173, 65, 151).
Aa
White text reads best on this color (5.27:1).
About this color
#AD4197 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.172 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.062 away. White text reads best on it, at 5.27:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Purply (#983FB2) |
| Black text | 3.97:1 |
| White text | 5.27:1 |
Values
| HEX | #AD4197 |
| RGB | rgb(173, 65, 151) |
| HSL | hsl(312, 45%, 47%) |
| OKLCH | oklch(55.3% 0.172 336.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4197 | 5.27:1 | AA | Lc -80.8 | Fine for body text |
| Black text on #AD4197 | 3.97:1 | AA large text | Lc 28.6 | Dividers and decoration only |
| #AD4197 text on white | 5.27:1 | AA | Lc 75.5 | Fine for body text |
| #AD4197 text on black | 3.97:1 | AA large text | Lc -26.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E4EF
oklch(93.5% 0.023 336.8)
-
Step 200
200
#EDCFE4
oklch(88.6% 0.043 336.8)
-
Step 300
300
#E2AED3
oklch(80.9% 0.077 337.1)
-
Step 400
400
#D181BD
oklch(70.6% 0.124 336.6)
-
Step 500
500
#C35FAD
oklch(63.1% 0.159 336.4)
-
Step 600
600 (this color)
#AD4197
oklch(55.3% 0.172 336.5)
-
Step 700
700
#953382
oklch(49.1% 0.16 336.3)
-
Step 800
800
#792B69
oklch(42.6% 0.133 336.6)
-
Step 900
900
#622856
oklch(37.7% 0.104 336.1)
-
Step 950
950
#3A1832
oklch(27% 0.066 337)
#AD4197 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43619A | 0.183 |
| Deuteranopia (no green cones) | #647294 | 0.161 |
| Tritanopia (no blue cones) | #B64666 | 0.084 |
| Achromatopsia (no color) | #6C6C6C | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4197
#AD4197
oklch(55.3% 0.172 336.5)
- #008851
#008851
oklch(55.1% 0.132 156.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4197, closest first.
No curated palette has a color within ΔE 0.04 of #AD4197.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.062
- Warm Purple #952E8F ΔE 0.063
- Light Plum #9D5783 ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.067
- Purpley Pink #C83CB9 ΔE 0.072
- Light Eggplant #894585 ΔE 0.074
- Pinky Purple #C94CBE ΔE 0.080
- Amethyst #9B5FC0 ΔE 0.084
Use #AD4197 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.